New Year, new flavours, new look for Protein Ball Co

The Protein Ball Co is launching two new vegan flavours, alongside a full brand refresh.

Rolling out in mid-January, The Protein Ball Co’s new Choc Chip Muffin and Salted Caramel protein + vitamin balls will join the seven-strong range of 100 per cent natural, gluten-free, no-added-sugar snacks, on-the-go treats for health-conscious customers.

The launch coincides with the brand refresh, with 45g packs now sporting a more mature look that shows an image of the protein ball on the front, alongside clearer labelling. "We are excited to be introducing two fantastic new flavours to our popular range of protein + vitamin balls that are designed for consumers with specific health goals in mind, but who also have a sweet tooth!,” said founder Matt Hunt.

“The brand refresh has been in response to feedback. We wanted our packaging to reflect the quality of the products and really highlight the USPs as a high protein, no added sugar, gluten free and 100 per cent natural snack. We hope these new launches and packaging changes will give retailers even more reason to stock the products,” he added.

The new Salted Caramel flavour is the ultimate treat. Containing 8g plant protein per pack, they are made using thick roasted nut butter, sweet dates, pink Himalayan salt, and a dusting of almond nibs for extra crunch.

Choc Chip Muffin is a tasty blend of rich cacao nibs, velvety peanut butter and wholesome gluten-free oats. The cake-inspired bites have 9g of plant protein per pack, giving consumers a nutrition-packed alternative to high sugar snacks.

“Our range is designed to suit busy lifestyles and these new protein balls are high in fibre and provide an excellent source of slow release energy to help bridge the gap between meals,” said Hunt.

The two new flavours have been crafted using the finest possible ingredients with added vitamins B12, C and D3. Each 45g bag will contain six protein balls.