New year, new look for Bear kids fruit snacking brand

BEAR, the kids' fruit snacking brand, is kickstarting 2022 with a new look across its bestselling Yoyos range, rolling out in stores from 17 January. The refreshed packaging will "dial up the fun, taste and health credentials" of the BEAR Yoyos products to better resonate with both parents and kids, recruiting more shoppers into the brand and the kids fruit snacking category.

Across the brand’s five core Yoyos flavours (Strawberry, Apple, Blackcurrant, Mango and Raspberry), increased real fruit photography and fruit illustrations will feature, as well as "One of your five a day" and "no added sugar" callouts. This will highlight the goodness in BEAR Yoyos products, as well as prompting shoppers on the choice in flavours the brand offers. The "real fun" element, key for engaging kids, of each pack will also be highlighted via a larger callout for BEAR cards.

“Our new design brings the BEAR Yoyos products to life on shelf and reflects our core brand values of real fruit, flavour and fun," said Jo Agnew, marketing director at Urban Fresh Foods Ltd. "Following a fantastic 2021 for the brand, which saw BEAR end the year with a 35 per cent market share and experiencing impressive +15 per cent growth, the new packaging will be key to continuing this momentum into 2022.”

The new BEAR Yoyos packs will include the full core flavour range, across family packs, multipacks and singles. The launch will be supported with a paid digital campaign.