Newcastle United has announced the early extension of its partnership with parcel delivery service, InPost. This follows a very successful first 12 months which has seen a number of community activations reach thousands of fans in the North East.
To kick off the partnership, InPost installed bespoke Lockers at St. James’s Park, the first in the country at a Premier League stadium, and has since gone on to form a key part of the club’s newly launched ecommerce offering, giving fans the option of online deliveries to be sent to any InPost Locker across the UK.
As well as using their logistical expertise to benefit supporters, InPost has partnered with the club and Newcastle United Foundation on a number of community initiatives.
As part of an innovative campaign to support the club’s mental health engagements in October 2024, InPost captured personal wellbeing messages from first team players and placed them inside its lockers for its customers to read – proving “what’s inside really does matter”.
Building on this message of mental wellbeing and community connection, this month the Newcastle United Foundation will launch a collaborative art project with InPost. The project will feature artwork created by local school pupils, alongside contributions from a talented local artist. This project will provide visitors to the Foundation with a thoughtful and engaging display that celebrates the creativity and spirit of the local community.
“Over the past 12 months, InPost has become immersed in the football club and city,” said Newcastle United’s Chief Commercial Officer, Peter Silverstone. “We have been able to offer bespoke, localised services to our supporters which are powerful, positive and meaningful to the Newcastle community. As a result, this partnership has been a resounding success for both parties and is testament to the incredible spirit that has been forged so quickly with InPost.”
Michael Rouse, CEO International of InPost group, added: “Our partnership with Newcastle United reflects a shared ambition to make a tangible difference – both for the club’s supporters and the wider community. Together, we are building meaningful connections with thousands of consumers and supporting the communities at the heart of InPost and Newcastle United.
“We look forward to growing this partnership and providing even more consumers with new initiatives and innovative delivery solutions for the future.”
Lauren Carrol
