News UK said it will maintain retail margins as it has announced an increase in the cover price of The Sun Monday to Friday and Saturday editions, effective from 5 June.
The weekday copies of The Sun will increase by 5p to £0.65 and the Saturday edition will see a rise of 10p to £0.95.
With percentage margins remaining the same, retailers will receive 13.4p for weekday editions and 20.3p for the Sun Saturday, an increase of 1.1p and 2.1p per copy respectively.
“These combined price changes are forecast to deliver an extra £12.9m in revenue through retailers’ tills and an additional £2.8m in margin over the next 12 months,” Neil Spencer, retail sales director at News UK, said in a letter to retailers.
The publisher urged retailers to ensure till systems are updated to reflect the new cover prices and barcodes for The Sun.
