Niche Cocktails extends range with two new mixes

Suffolk-based Niche Cocktails has announced the addition of two new flavours, introducing Strawberry Daiquiri and Negroni to its selection of "conveniently canned" drinks.

“These two launches add exciting new flavour profiles to our range of premium cocktails,” said CEO of Niche Cocktails, Rob Breakwell. “Wild Strawberry Daiquiri is our twist on the Cuban classic and is perfect for those that enjoy a fruity, refreshing drink on long summer days, whilst our Negroni is a unique blend of bold and complex flavours for the more adventurous cocktail drinker.”

Niche Cocktails’ new cocktail, Strawberry Daiquiri, is a delicate balance of rum, fresh lime, syrup and strawberries. Mixed with rum crafted by England's most prestigious distillery, The English Distillery, Niche’s new addition to its range of premium canned cocktails promises to be a popular choice.

Suffolk brewer and distiller, Adnams, is the exclusive partner for Niche’s gin cocktails, and its Copper House gin will form the basis of the new Negroni. A perfect blend of dry gin, sweet vermouth and Campari, Negroni is a mark of sophistication, known for its smooth balance of bitter and sweet flavours and ideal for those that enjoy a stronger flavoured cocktail, Negroni is the perfect authentic Italian aperitivo.

“We have big plans for the rest of 2024. Last year we heavily invested in the brand with a complete new look and two fantastic drinks partnerships that not only elevate the flavour profiles of our cocktails, but increase customer confidence. Now we are delighted with the latest additions to our range and hope these will help push Niche Cocktails to become the number one RTD cocktail brand in the UK,” added Breakwell.

Niche Cocktail uses only the finest all-natural and carefully-sourced ingredients across its range of cocktails that includes such favourites as Manuka Honey Whisky Sour, Raspberry Cosmo, Mocha Martini and Pink Grapefruit Gin Fizz.

Niche Cocktails' two new flavours, Strawberry Daiquiri (250ml, 8% ABV) and Negroni (150ml, 14% ABV) are available now to all retailers, RSP £3.99-£4.25.