Niche Cocktails strengthens position with brand refresh, collaborations

Niche Cocktails has unveiled a new look and two partnerships that will elevate its position as a premium cocktail brand.

The Suffolk-based brand, known for its all-natural, ready-to-drink cocktails, has refreshed its branding across the whole range, with a new premium and modern look that will appeal to a more discerning demographic.

“We are so proud of our journey so far, taking a visionary idea and making it into an acclaimed ready-to drink cocktail brand,” explains CEO, Rob Breakwell. “The investment into giving Niche Cocktails the premium look it deserves is part of our mission to become market leaders and meet customer desires for a quality cocktail brand that reflects their aspirational values.”

As well as a sleek new look for its cans, the brand has also announced new partnerships with established premium drink brands, The English Distillery and Adnams. Keeping to its provenance, the East Anglian-based brands bring another level of credibility and professionalism to Niche Cocktails’ offering.

Adnams is now the exclusive partner for Niche’s range of gin and vodka cocktails, elevating their flavour profiles with its finest malted barley and carefully-selected botanicals. The English Distillery, with its multi award-winning whisky, will craft Niche’s whisky and rum cocktails, including its Matcha Mojito, Blood Orange Old Fashioned and Whisky Sour.

“We are thrilled to announce these two new partnerships that not only elevate our cocktail offerings and endorse the Niche brand, but also bring exceptional flavour to our already outstanding cocktails. We hope these developments will help solidify our position within the premium drinks sector and bring more consumer confidence with names they recognise and trust,” adds Rob.