Skip to content
Search
AI Powered
Latest Stories

Nichols plc unveils series of brand updates across Levi Roots, SLUSH PUPPiE and Vimto

Nichols plc, home of the iconic Vimto, has revealed a series of exciting launches, brand refreshes and a campaign-first this spring.

The soft drinks business is celebrating a bumper year of innovation and newness across huge brands and all channels with Levi Roots Soft Drinks, SLUSH PUPPiE FIZZiE and Vimto.


“With the external landscape evolving at pace, ‘newness’ is critical to delivering long-term sustainable growth and creating value. We also know that equity brands play a key role in maintaining category growth, both through core product range and innovation. These latest updates speak directly to these needs whilst also ensuring that we are continuing to create distinctive consumer experiences,” Angela Reay, group marketing director at Nichols, commented.

“There is a continued focus on health, and we’re proud of our UK packaged portfolio, which is 100% HFSS compliant and 52 per cent of our volume sold is now no-added sugar variants.”

Vimto has introduced a brand-new on pack promotion, ‘Love the Taste or Your Money Back’ on 1 April. The campaign celebrates the much-loved and unmistakable taste of Vimto, whilst offering new consumers a no-risk mechanic to purchase, that is easily accessible via an on-pack QR code on all qualifying packs.

Available on selected products across Vimto’s squash, carbonates and still ranges, the mechanic will be activated on a mammoth 27 million bottles and cans. The promotion will be running until the end of June on core flavours, as well as innovation – including Vimto’s new carbonates sub-brand ‘Vimto Discovery’ on both Mango & Dragonfruit and Passionfruit & Lychee flavours, and on the new Vimto Squash flavour Blood Orange with a Citrus Twist.

Backed by a £3 million investment, the on-pack promotion will be supported throughout May and June through video-on-demand, outdoor, cinema, digital and social.

“We are always looking at ways to encourage new consumers to explore the unique and unmistakeable taste of Vimto. Our ‘Love the Taste or Your Money Back’ campaign offers a risk-free way for consumers to trial Vimto,” Reay says.

Levi Roots Energy Caribbean Crush 500ML

Levi Roots has expanded its portfolio with Levi Roots Energy, which will provide a category flavour twist, offering ‘Caribbean Crush with a hint of ginger’ and ‘Jamaican Sunset with pinch of chilli’ – both incorporating natural caffeine, as well as additional vitamin benefits with B6 and B12 fortification – available in a 500ml can format.

With tropical flavours in energy growing +19% YoY and permissible energy also growing +23% YoY, 10 per cent faster than the total energy market, Levi Roots Energy is perfectly placed to help retailers expand the category by tapping into these growing trends, as consumers seek out differentiated and unusual flavour experiences, whilst containing natural caffeine and real fruit juice.

As well as entering the energy category, Levi Roots will also be unveiling a brand-new design for the 500ml PET range this spring, further cementing the flavourful credentials of the range, and championing an image of entrepreneur Levi Roots, optimising shelf standout and appeal.

Also new for 2024, lead flavour ‘Caribbean Crush’ is now available in 330ml can format – helping to meet consumer needs by creating new consumption occasions and more choice.

“2024 represents an exciting year for Levi Roots Soft Drinks and the brand is perfectly placed to provide a flavourful on trend choice that speaks to the needs of consumers and in turn customers,” Reay comments.

SLUSH PUPPiE FIZZiE Green Apple 500ML

Fizzy drink brand SLUSH PUPPiE FIZZiE is launching a brand-new delicious and distinctive flavour for 2024. New Green Apple is the paw-fect new flavour from the loved and trusted brand, building on the success of last year’s SLUSH PUPPiE FIZZiE launch, with the range already worth £2.5m RSV after its first year in market.

Reay says: “SLUSH PUPPiE is all about making moments more playful for consumers both big and small. This is delivered through exciting flavours, a bold taste profile, unique and vibrant liquids that stand out on shelf, and our iconic pup mascot.

“With Green Apple, we’re building on the success of our SLUSH PUPPiE FIZZiE launch last spring, with a more playful and exciting take on a hugely popular flavour that is in growth.”

Apple performs strongly on purchase intent across the board – but particularly for kids, teens and young adults. The new flavour will also help us reach additional audiences beyond those of our existing iconic flavours BLUE RASPBERRiE and STRAWBERRiE.

The SLUSH PUPPiE FIZZiE range is zero sugar and made with natural flavours. Retailers can get their paws on 500ml Green Apple now, which will be followed by a 2L format later this year. The launch is being supported by a disruptive marketing campaign, with in-store activations, social media and PR support.


Vimto Love the Taste

Promotion will be available across the Vimto range

Squash – 725ml PET & 1L PET

Sparkling - 500ml PET, 330ml Single Can & 2L PET

Still - 500ml PET

Levi Roots

Levi Redesign:

500ml PET £1.15 PMP only

Levi Energy:

500ml can £1 PMP only

Levi 330ml can:

RRP £0.75

SLUSH PUPPiE FIZZiE

£1 PMP 500ml

RRP £1.50 2L Bottle

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less