Next Gen nicotine: will nicotine pouches replace disposable vapes?

As disposable vapes are set to be banned from June 1, will nicotine pouches become the newest alternative nicotine product for consumers? Here, Markus Lindblad, a nicotine pouch expert from Northerner, explains:

“Over the last number of years, there has been strong growth in the nicotine pouch sector in the UK. A recent study by King’s College London found that pouch use in the UK doubled between 2020 and 2024. It looks like the new legislation on disposable vapes could accelerate this growth. After the ban, some disposable vape users may return to smoking, and some may quit nicotine products, but many will seek alternatives and pouches could be a good option.

“Pouches are well positioned to replace disposable vapes for several reasons. Firstly, they are low cost and convenient, similar to disposable vapes. In addition, pouches are very discreet and can be enjoyed indoors or in areas where smoking or vaping is already prohibited such as on public transport or in public buildings.

“In fact, for UK pouch users, the main benefit of pouches is their discretion which is highly valued by 66 per cent of users. 64 per cent say pouches feel more healthy than other nicotine products and 40 per cent say the main benefit is lower cost.

“Pouches can be a great way to help kick a dangerous habit. The most common reason for people to start using nicotine pouches is the user’s ambition to quit smoking. Nearly six out of ten users of nicotine pouches (56 per cent) in the UK say they started to help them to quit smoking.

“In addition to the Disposables Ban, the Tobacco and Vapes Bill will also mean significant changes for the industry overall. There will be an extension of vape free zones around public buildings such as schools and hospitals. Pouches are smoke-free products and so can still be used in vape free zones. We think many people will begin to switch to pouches as more and more vape free zones are enforced.

“Nicotine pouch customers value choice. As a retailer, you should keep an eye on trends and the latest products on the market. Retailers must also be responsible. For example, consider the packaging - does it look like it was designed with a youth audience in mind? If so, you should steer clear and stock alternatives. Similarly, with so called ‘ultra- strength pouches’ which have very high nicotine content, we recommend not stocking these and stick with pouches that meet the industry standards of a maximum of 20mg nicotine per pouch. Customers want high quality and safe products. If you can, have your products tested independently, if not, do in-depth research before stocking the shelves.”

“For retailers, the key focus should be education. Consumers that are new to pouches will need to get accurate information about the products, how to use them, and how to pick a pouch that suits their lifestyle. As retailers, we have a responsibility to educate our customers to help them to understand pouches. This process should start now.