Nisa goes green by introducing sustainable leaflets

All Nisa consumer leaflets are now produced on paper that is produced from 100 percent recycled fibre and is FSC certified, helping to ensure sustainability gains continue to be made by the business.

Working with its print supply partner, strides have already been made in reducing the environmental impact with the latest measures seeing all leaflets since May 2022 now printed on recycled paper.

HH Global, who manage all Nisa’s marketing related print requirements including leaflets and point of sale, have made the latest change as part of an ongoing plan for significant sustainability improvements.

The most recent advance means not only are all paper products produced on FSC paper, but virgin paper is also no longer used for leaflets, further reducing the carbon footprint.

HH Global took over the printing contract for Nisa at the end of 2020 with sustainability being a key priority, particularly for the high-volume Nisa leaflet.

The paper used for the leaflet is now FSC certified as well as recycled and the logos for each of these are now on all leaflets, giving the reassurance that they have been produced in a responsible and sustainable way.

Chris Walker, Offline Marketing Lead at Nisa, said: “Working with HH Global, we have clear targets to reduce our carbon footprint, and this is another huge step in the right direction.

“We are delighted with the savings made over just four periods, or 12 weeks, and will continue to look at making more sustainability gains with other of our paper products.”

The change to 100 percent recycled paper for leaflet production for periods 7 to 10, which spans 12-weeks, amounts to 1,480 trees saved - enough to cover 0.74 football pitches, 380.1 tonnes of carbon - the equivalent emissions of 80.71 average cars per year (almost 60% less than previously) and 1,287,000 litres of water - enough to fill 0.515 Olympic size swimming pools (more than 14% less than previously), Nisa said.

Gary Hunter, Nisa’s account director at HH Global, said: “I’m thrilled by the savings we have made through the switch to paper that’s produced from 100% recycled fibre and is FSC certified. It is fantastic progress and we have plans for further improvements so those savings will keep on coming with more innovative solutions to reduce both carbon and cost.”