Nisa’s Cosy Night In promotion is back to help ensure retailers can capitalise on the long, dark evenings as we approach the colder winter months.
With a record number of families staying in at this time of year, 67% of shoppers have shifted their attention to the Big Night In category and included in Nisa’s deal is a raft of family favourites sure to cater to everyone.
The event, which is in stores now until Tuesday, 27th October, is supported by a bespoke marketing campaign with in-store POS as well as supporting posts on the Nisa Locally social media pages.
A key offer perfect for a Cosy Night In is the popular Big Deal, comprising two Co-op pizzas in Margherita 325g or Double Pepperoni 333g and a four pack of San Miguel bottles for just £5.
Shoppers can alternatively opt for a pack of Coca-Cola Regular/Diet/Zero glass bottles 4x250ml.
Other products on offer include a range of kitchen staples including a choice of delicious Co-op pasta ready meals at £3 each, McCain frozen lines – Gastro Chips 700g, Roast Potatoes 700g, Mashed Potato 650g and Croquettes 550g – all at or less than £2.15 each and Co-op Garlic Doughballs 175g at £1.99.
Sweet share bags will be incorporated into the deal with competitive prices on treats from Nestlé, Mars and Rowntrees.
This is all alongside a selection of energy drinks which will also be available to Nisa customers, ensuring every requirement for a Cosy Night In is catered for in store.
Marketing Operations Manager at Nisa, Chris Walker, said: “From binge-watching boxsets to watching the big game, shoppers aren’t venturing far from their living rooms these days and the Cosy Night In promotion will help get shoppers through the doors and into our partners’ shops.
“By highlighting these great value favourites and ensuring they’re displayed in high footfall areas, we hope to help increase basket spend for our partners.”
Helen and Andrew Wood of Edith Weston Village Store in Edith Weston, Rutland
