Plans for the festive season are continuing at Nisa as they launched their licensed Christmas range pre-sell yesterday (Monday, September 7th).
Nisa partners have three weeks to place their orders for the ambient and chilled categories, including online orders on the range of seasonal tipples.
Copies of the printed brochure will be arriving by post to retailers this week as the online ordering remains open until the end of September.
This year’s Christmas licensed pre-sell brochure offers an extensive gifting range which caters for all customer budgets such as a new range of seasonal packs, wine boxes and essential key branded mid packs of lager and cider.
Also included is a ‘two for £3.50’ deal on Christmas ales and craft beers (multibuy excludes Scotland and Wales), which offers great value for customers.
The brochure itself also provides retailers with a host of helpful insights deigned to help them when making decisions on what stock to buy in for their stores this Christmas.
Chris Walker, marketing operations manager at Nisa, said: “Two thirds of shoppers celebrate Christmas at home and with the likelihood of continued impact from Covid-19, stocking a credible own-brand range this Christmas is going to be more important than ever for Nisa partners.
“What’s more, with the uncertainty surrounding the hospitality industry and prospect of more home celebrations taking place, this year’s pre-sell includes a new range of seasonal packs which are great for sharing and offer great value for customers.”
Mr Walker added: “Our range of branded premium spirits and Co-op Irresistible gin and rum will enable Nisa partners to offer a credible range to their customers and this combination of key brands and Co-op own-brand will help them deliver the perfect Christmas to satisfy their customers’ needs.”
Simon Hannah
