The Tickled Trout Services, located on the M6, has undergone a significant refurbishment, to enhance its facilities for the convenience of drivers and commuters.
Owned and operated by The Brookfield Group since the mid-2000s, the forecourt had a major rebuild in 2010, followed by the launch of a Nisa Local store in 2014. The site also features a Subway store.
The recent investment has brought several new amenities aimed at making the stop more appealing for commuters. The upgraded Nisa Local store now offers a variety of food-to-go options, a state-of-the-art refrigeration system, improved toilet facilities, and a refreshed seating area designed for comfort and convenience.
Among the new features are Costa Express, Tango Ice Blast, Rollover Hot Dogs and a Rustlers station complete with a mini-fridge and microwave. The 2,500 sq. ft store also prominently features Hot Food and Sandwiches freshly made in store supplied by Country Choice and Co-op own-brand products.
Umar Patel, Operations Director at The Brookfield Group, commented on the refurbishment: “This project has been in planning for a couple of years, and we’re thrilled to have completed the work. Our focus has been on enhancing the customer experience, saving business costs, and retaining our loyal customers. Given that 80 per cent of our customers are commuters from the M6, we wanted to ensure we provide top-notch facilities for their convenience.”
Despite the four-week renovation period, the forecourt remained operational. The refurbishment was carried out in phases, beginning with an upgrade to external signage to attract more customers. This was followed by enhancements to the counter area, including the addition of a vape station supplied by Aqua Vape. The Brookfield Group also re-merchandised the store layout and product selection based on Nisa’s recommendations.
Further improvements included upgraded energy-efficient refrigeration and food-to-go areas, a more inviting seating area, and modernised toilet facilities. An advanced A/C system and new facial recognition cameras were installed by Face Watch to enhance the overall customer experience.
Inspired by successful upgrades at their other sites in East Yorkshire, South Yorkshire, West Yorkshire, and Lancashire, The Brookfield Group applied similar improvements to Tickled Trout Services. Umar Patel highlighted the success seen at their Pocklington store, noting, “We have tried to bring as much of what works there into the Tickled Trout site.”
Looking ahead, The Brookfield Group plans to introduce multiple EV charging points at the site, anticipating that customers will spend more time at the forecourt while charging their vehicles. Ensuring the right offerings and best facilities remains a priority to make Tickled Trout Services a trusted stopover for commuters.
