Nisa has launched a significant beers, wines and spirits (BWS) promotional campaign, offering retailers market-leading deals. The new "Mega Deals" campaign is designed to help Nisa partners capitalise on the crucial festive trading period by providing them with the best prices on popular products.
The promotional campaign provides Nisa customers with new deals every week until the end of 2025, with a wider range of products and categories set to be introduced in the coming weeks.
The campaign includes significant discounts on top-selling BWS lines, adding to Nisa’s existing promotional offers. Ten popular products will be featured each week, with orders available through Nisa’s OCS platform. The weekly offers will include well-known brands such as Madri and Thatchers in the beer and cider category, Yellow Tail and Casillero Del Diablo for wine lovers, and spirits including Jack Daniels and Glens Vodka.
The Mega Deals initiative is driven by market data that indicates a growing consumer demand for beers, wines, and spirits during the festive season. According to the Wine and Spirit Trade Association (WSTA), UK wine sales hit £11.4 billion in 2022, while spirit sales generated £12.5 billion. Beer consumption remains strong, with Nielsen data showing that beer and cider sales increased by 3.9 per cent in 2023, making these categories essential for independent retailers.
“We know how crucial the festive trading period is for our customers, and we’ve gone above and beyond to ensure they’re getting the most competitive prices on the market," said Ayaz Alam, Nisa’s Trading Director. "With demand for beers, wines, and spirits peaking around Christmas, the ‘Mega Deals’ campaign is a timely and powerful tool for retailers to increase footfall and boost sales.
“Our goal is to help Nisa partners be well-stocked with the most popular brands and offer them unbeatable deals every week. The beers, wines, and spirits categories are essential to the success of many independent businesses across the UK, and we’re proud to support them with a compelling list of offers.”
This campaign comes at a time when consumer spending is expected to rise, as the British Retail Consortium reports that sales in the food and beverage sector often surge by over 10% during the festive season. Nisa’s ‘Mega Deals’ aim to ensure its retailers are well-positioned to meet this demand while maintaining competitive pricing that drives profitability.
Retailers can take advantage of these offers through Nisa’s online ordering platform, making it easier than ever to access the best deals in the market and stay ahead of the competition as the festive season approaches.
