As we approach the Easter holidays, Nisa is supporting its retailers with a raft of sweet deals on popular confectionery lines to help boost sales.
After two years of social distancing restrictions, consumers will be keen to treat the kids and make the most of the long weekend with family-friendly activities like Easter egg hunts and themed home baking.
Nisa retailers have been offering shoppers deals on Easter lines since February to capitalise
on the early Easter purchasers, and the latest deals are available in stores right up until the
big day.
The promotion includes Kinder Surprise Egg for £5, Cadbury Classic Peter Rabbit Plush Toy
& Chocolate Egg for £6, and Cadbury Mini Eggs Thoughtful Gesture Egg for £6. Nisa
partners are being encouraged to feature their Easter Eggs in a prominent position in their
stores to promote impulse purchases.
Nisa partners are also inspiring shoppers with seasonal treats the whole family can enjoy
with Co-op Hot Cross Buns 6pk for £1.35, Cadbury Mini Eggs Chocolate Gateau for £3, and
Cadbury Creme Egg Cupcakes 2pk for £2.
Nisa’s seasonal wholesale category controller, Sarah Tedde said, “As excitement builds for
the Easter weekend, shoppers will become increasingly tempted to purchase premium gifts
for their special person, products for fun family activities, and even drinks for get-togethers
with family and friends.”
Deals on a mix of beers, wines, and spirits are available to help shoppers raise a glass over
the long Easter weekend including Bailey’s Irish Cream at £13, Co-op Irresistible Fairtrade
Malbec at £8, and Guiness Draught 10pk at £10.
The event is supported by dedicated Easter point of sale and additional support comes from the Nisa Locally social media channels and website.
“We recommend partners utilise window displays and social media platforms over the
coming weeks to help drum up excitement for the event and promote their ranges to
shoppers, both new and existing,” added Tedde.
