Skip to content
Search
AI Powered
Latest Stories

Nisa opens 50th Express store at Trident Ottershaw Service Station

Nisa opens 50th Express store at Trident Ottershaw Service Station

Nisa has opened its 50th Nisa Express store with the launch of Trident Ottershaw Service Station.

The Ottershaw store transitioned to Nisa in October 2023, before undergoing a full refurbishment more recently.


This move was driven by two main factors- the need for a supplier that could provide electronic delivery notes compatible with their computerized back-office system, and strong recommendations from their system provider, highlighting Nisa’s superior integration and customer satisfaction.

Prior to the rebranding, the site had already undergone a significant refurbishment to enhance its appeal, particularly given its location opposite another service station with a Little Waitrose. This strategic upgrade aimed to position the Nisa store as a competitive alternative, offering a comprehensive range of grocery items beyond the traditional petrol station proposition.

“We’ve shifted from being just a filling station to a full-fledged grocery provider,” Trident’s finance director Christopher Roberts explains. “Our goal was to meet everyone’s needs, providing them with all sorts of goods from fresh bread and dairy to meal solutions and snacks. The Nisa brand has been instrumental in changing customer perceptions and boosting our sales. It’s been a real win-win situation for us and the customers.”

Nisa Express Trident 10

The rebranding to Nisa has positively impacted sales and customer perceptions. “Since putting up the Nisa signage, we’ve become more competitively priced, and our reputation has improved,” says Roberts. “One customer even said, ‘Thank God you are Nisa now because you were so expensive before.’ Our margins and sales have increased, making this transition very beneficial.”

The store’s transformation has already yielded impressive results. Since adopting the Nisa branding, the store has experienced a remarkable increase in sales and customer satisfaction. Shop sales have surged by 9.8 per cent in June 2024 compared to June 2023, while shop profit has soared by 39.5 per cent. The Fresh Rewards rebate scheme has also been a game-changer for the store, earning an additional £6,000 annually.

Popular items at the store include Co-op sweets and 7 Days croissants, with the latter selling around 15 units daily. Access to Co-op’s strong own brand has been a significant advantage, providing trusted and recognized products to customers.

Nisa Express Trident 9

“Being part of Nisa has allowed us to offer competitive pricing and a trusted brand with Co-op products. Customers have noticed the difference and appreciate the value we provide,” says Roberts.

Nisa’s Express proposition provides a fascia option and store format for smaller stores up to 1,000 sq. ft. With three formats available - forecourt, food-centric, and essentials - each format comes with the latest technology and contemporary design to provide a first-class shopping experience for consumers and will maximise sales in a minimal space environment.

Additional Nisa Express store openings in 2024 include sites in Liverpool, Southend, Leicester and Combe Down.

More for you

Volumatic welcomes new FCA rules safeguarding access to cash

Volumatic welcomes new FCA rules safeguarding access to cash

As industry leaders is cash handling, Volumatic has long supported the use of cash and the importance of maintaining access to cash for both consumers and businesses. The company recognises the importance of the new set of rules created by the Financial Conduct Authority (FCA) two months ago, to safeguard access to cash for businesses and consumers across the UK.

Since introduction, the new rules are intended to ensure that individuals and businesses who rely on cash can continue to access it and the outcome has already sparked the creation of 15 new banking hubs across the UK, including one in Scotland, with many more to follow.

Keep ReadingShow less
Jisp unveils new NPD service

Jisp unveils new NPD service

Retail technology company Jisp has launched an NPD service as part of its new Direct to Retailer business unit.

The new NPD service will allow brands to launch or trial new products in a guaranteed number of convenience store locations, with on the ground review of execution by Jisp’s retail growth manager team, and performance data and insights deliverable through its scanning technology and back-office systems.

Keep ReadingShow less
Tesco launches price cuts in Express convenience stores
File image of Tesco Express

Tesco launches price cuts in Express convenience stores

Tesco is slashing the price of more than 222 own-brand and branded products in its Express convenience stores.

Essentials including milk, bread, pasta and coffee are included in the lines which have been reduced in price by an average of more than 10 per cent at Tesco Express stores. The retail giant has made more than 2,800 price cuts across stores in recent months. With 2,048 of convenience stores at the end of the 2023-24 financial year, Tesco aims to benefit hundreds of thousands of customers from the cheaper deals.

Keep ReadingShow less
vape and cigarette
Photo: iStock

One in five ex-smokers in England now vape, study finds


Summary
1. One in five people who have successfully quit smoking in England currently vape, with an estimated 2.2 million individuals using e-cigarettes as a smoking cessation tool.
2. The increase in vaping among ex-smokers is largely driven by the use of e-cigarettes in quit attempts, with a rise in vaping uptake among people who had previously quit smoking for many years before taking up vaping.
3. While vaping may be a less harmful option compared to smoking, there are concerns about the potential long-term implications of vaping on relapse risk and nicotine addiction. Further research is needed to assess the impact of vaping on smoking cessation outcomes.


Keep ReadingShow less
Bira engages with Treasury on Budget fallout, business rate reform
(Photo by Christopher Furlong/Getty Images)
Getty Images

Bira engages with Treasury on Budget fallout, business rate reform

Independent retailers association Bira has held a meeting with members of the Treasury team to discuss concerns following its robust response to the Government’s recent Budget announcement.

The Budget, labelled by Bira as "devastating" for independent retailers, was met with widespread indignation from Bira members.

Keep ReadingShow less