Nisa retailers cash in with Jisp loyalty programme

Nisa is set to accelerate the roll out of the Jisp "Scan & Save" loyalty service, to all Nisa retailers, delivering competitive discounts on key products, across all categories, for their shoppers.

The loyalty platform utilises AR voucher technology to bring discounts on branded products, driving increased loyalty and sales for retailers and helps leading brands gain incremental sales and volume. Retailers receive weekly payments based on in-store redemptions, as well as 6p back on every Scan & Save product purchased.

Following a successful trial, where over 200 Nisa retailers signed up to the scheme, an average of 3,500 voucher redemptions per store were recorded over a 12-month period, increasing in-store sales on average by more than 20 per cent.

“It’s been really positive to see how the trial has performed and to see our retailers benefitting from a compelling value and loyalty proposition," said Ayaz Alam, Commercial Director at Nisa. "At a time when value has never been more important to shoppers, we’re delighted to be able to scale our relationship with Jisp and to work together to enhance our offer for suppliers and retailers.”

Nisa retailers get access to a Jisp dedicated support department and the retail growth management team, who work directly with retailers to improve Scan & Save performance, as well as access to retail media including in-app and SMS shopper notifications and targeted email campaigns promoting offers in store which can be personalised to Nisa partners.

Ilann Hepworth, Managing Director of Jisp, said: “We’ve been working very closely with the team at Nisa for a while now and have built a robust support structure to ensure their retailer partners have everything they need to be successful in a competitive marketplace with Scan & Save. We’re excited by the prospect of continuing that partnership with a greater number of Nisa retailers and suppliers.”

Data taken from Jisp’s top 10 performing stores show that on average, Scan & Save boosts sales by £100,000 a year while delivering over £30,000 of discounts to shoppers. In addition, there has been a marked increase in footfall and repeat shopper visits, both double the industry average, as the service continues to drive shopper loyalty.

Since the app was made available to Nisa retailers at the start of 2022, there have been over 1.3 million AR voucher scans and over one million redemptions made in Nisa stores alone with Scan & Save. This has resulted in over £1.5 million in added sales through the app and almost £750,000 in discounts to shoppers in those participating Nisa stores.

One Nisa retailer who is enjoying life with Jisp is Andrew Newton at Nisa Local Colley Gate who has seen sales increase by over 20 per cent since launching Scan & Save in store.

“Jisp Scan & Save is the best thing to happen to the store,” said Andrew. “Footfall is up, basket spend is up, sales are up! We have around 620 active users of the app and about 100 of those use Scan & Save with us on a daily basis. It’s going so well we’ve gone from a small table display to 19.5 metres of shelving dedicated to Scan & Save promoted products, and we’re increasing that again soon by another 31 metres.”