Nisa is providing its partners a range of fresh deals on healthy kitchen staples this month to capitalise on Veganuary.
With over a quarter of consumers agreeing that the main motivation for a change in diet is to improve overall health, January is the perfect time to reset with annual events like Veganuary and Dry January taking place.
Wholesale category controller at Nisa, Darren Hamilton, said, “Each year, the transition from December to January sees a huge shift in both consumer mindset and shopping habits as many begin to crave routine and structure after a busy and likely indulgent festive period.”
To help their shoppers create new, healthy food habits for the year ahead, Nisa partners are offering up Quaker Wholegrain Rolled Oats 1kg for £1.50, Tropicana Smooth Orange Juice 1.4ltr for £2 and Innocent Bolt From The Blue drink 750ml for just £2.50 a bottle.
As well as breakfast basics, also included in the promotion are Co-op Chicken Thigh Fillets 520g on a two for £7 deal, Co-op Sweet Potato 2pk at £1, and Co-op Curly Kale 160g at 65p a bag – the perfect ingredients for an easy midweek tray bake.
With Dry January an increasingly popular pledge at the start of the year, Nisa is catering for those taking part with non-alcoholic drinks such as Heineken 0.0% 4x330ml at £3, Gordon’s 0.0% 70cl at £12 and the Co-op Irresistible Non-Alcoholic Botanical Drink 50cl at £9 available.
Over a third of shoppers proactively aim to eat more fruit and veg at this time of year and with Veganuary attracting more people than ever before in 2021, fresh produce is key to sales success in the coming weeks. To help with this, Nisa is providing partners with a ‘Fresh 3’: a new periodic promotion that features three Co-op own brand fruit or vegetable lines on a 3 for £5 deal.
Currently, shoppers have the choice of a Kiwi 4pk, Irresistible Plums 6pk and a Cherry punnet.
“It’s important that Nisa partners have access to a broad range across these categories, at competitive prices, to ensure they can cater for the changing demands of their shoppers and create a one shop destination for their customers as we move into 2022”, added Hamilton.
The deals are available in stores until Tuesday 25th January.
TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.
After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.
Boasting a remarkable +389 per cent CAGR over the past two financial years, the brand continues to disrupt the wellness space with innovative products that meet the needs of the modern consumer. In line with TRIP's commitment to quality and taste, these gummies are vegan-friendly, contain no added sugar, and deliver a delicious, juicy Wild Berry flavour experience worthy of their Great Taste award-winning heritage.
Magnesium is fast becoming one of the most talked-about wellness ingredients, with over 1 billion views of the #magnesium tag on Tiktok3 as people seek natural ways to manage fatigue and improve their overall well-being. This surge in popularity is partly fueled by recent trends like the “sleepy girl mocktail,” which combines magnesium and tart cherry juice as a pre-bedtime ritual, and wider recognition of its numerous health benefits, including:
Supporting the normal functioning of the nervous system
Promoting normal energy-yielding metabolism
Helping to reduce tiredness and fatigue
TRIP's Magnesium Gummies are designed to seamlessly integrate into consumers' daily wellness routines, whether as a standalone supplement or in combination with the brand's popular Mindful Blend drinks.
Olivia Ferdi, TRIP Founder, says, “I launched TRIP to help people find their calm in the everyday chaos - with a focus on authentically functional and uniquely delicious products that people love. Building on our mission & Following the overwhelming success of our Mindful Blend drinks, we recognised a growing demand from our community asking us for ways to incorporate new and powerful ingredients into their daily routines.
"We pride ourselves on innovation and expertise crafting the highest quality functional ingredients into award winning delicious formats. We wanted to offer our customers even more ways to find calm in their busy lifestyles, and our new gummies provide just that - a tasty and convenient option for those wanting the health benefits of magnesium without compromising on flavour or quality.”
Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.
Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.
Flavours are a key factor in motivating adult smokers to transition, with the Royal College of Physicians recommending a variety of options to support quit-smoking efforts. ELFBAR 4-in-1 gives smokers flavour flexibility and serves as an alternative to single-use vapes, building on the brand's portfolio of reusable products available since 2022.
Offering two vaping modes, ELFBAR 4-in-1 provides up to 2,400 puffs in Normal Mode while Economy Mode extends usage up to 3,200 puffs for a longer vaping experience at a lower power level.
One push of a button switches between the two modes, and the device displays when Economy Mode is active.
ELFBAR 4-in-1 has a twist mechanism for quick and easy flavour changes. With four 2ml prefilled pods, its e-liquid lasts four times longer than its single-use counterpart, meaning fewer refills for more convenience and better cost efficiency.
Once empty, the pods can be replaced.
The device features a display that indicates the remaining power of its long lasting 1500mAh battery. Its sleek, pocket-friendly design makes for easy portability, and the battery can be recharged via Type-C USB.
Advanced Mesh Coil Maximises Flavour
ELFBAR 4-in-1 pods are equipped with an advanced QUAQ MESH coil, designed to enhance flavour and reduce e-liquid waste during atomisation, ensuring that every drop is utilised effectively.
“For millions of UK adult smokers and former smokers who adopt vaping as an alternative, flavours are crucial," said Chris Kader, head of PR and communications for ELFBAR in the UK. "ELFBAR 4-in-1 serves as a practical and economical replacement for single-use vapes, prioritising a diverse flavour selection that supports smokers in their transition.”
ELFBAR 4-in-1 comes in 16 editions, including Pineapple Edition, Fruits Edition, and Blueberry Edition, each containing mixed flavours. Additionally, there are eight single-flavour 4-in-1 options to choose from, including Watermelon Ice, Blueberry Sour Raspberry and Cherry Ice.
Replaceable pods are available in pairs containing 20 mg/ml (two per cent) nicotine-strength e-liquid and available in 16 flavours, including ELFBAR favourites like Blueberry Sour Raspberry, Pineapple Ice, and Lemon Lime.
Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.
Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.
The new PMP expands the Space Raiders portfolio. Worth £25m, the Space Raiders range includes Space Raiders 40p PMPs, the UK’s number one best-value singles PMP, as well as existing £1.25 PMPs: Beef and Pickled Onion.
“At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand,” said Stuart Graham, Head of Convenience and Impulse. “The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.
This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.
As part of the collaboration, Maison Ferrand, producers of Planteray Rum, have also used ADRIATICO Amaretto casks to age their Barbados Single Cask Rum from 2017. This will be the first time that a rum has been matured in an ex-amaretto cask and approximately 1,500 bottles will be released.
"It was essential to have a very intense rum to complement the intensity of the amaretto," said Fannie Thibaud, Head of Creation and Experimentation at Maison Ferrand. "Amaretto is quite sweet, so we needed a rum that was more tannic and structured to achieve a nicely balanced palate. Additionally, the almond and sweet orange notes pair perfectly with the coffee and toasted flavours of the Fiji rum, with slightly animalistic notes that further enhance the marriage of these spirits.”
Jean-Robert Bellanger, Co-Founder of ADRIATICO Amaretto, says: “We are thrilled to collaborate with such a famous rum producer for our fourth limited edition expression. Planteray is a leader in the rum category, producing original blends and single-cask rums from around the world. We found that the Planteray Fijian Rum Casks enhanced ADRIATICO Roasted Amaretto beautifully. We decided to trade our ADRIATICO Roasted Amaretto casks with the founder of Planteray, Alexandre Gabriel, so that he could age his Barbados Single Cask Rum in our Amaretto casks and so that we could use his rum casks to age our Amaretto, creating a fantastic limited edition rum and amaretto. The result is a cosy amaretto with hints of spices and strength.”