Dougalls Group has opened a new Nisa store in the heart of Leamington town centre, marking the fourth store in its growing portfolio with Nisa.
Leamington had long been identified as a prime location for expansion, and Dougalls Group has always sought to establish a presence in the town centre. With a diverse demographic that includes a significant student population, it believes this store is tailored to meet the needs of all local residents, offering a mixed range of products that caters to every market segment.
The store features an extensive food-to-go section, including offerings from Country Choice and Rollover. Additionally, the introduction of a Pret coffee station offers a premium beverage experience with a selection of flavoured teas and coffees.
The store also caters to specific customer preferences with a wide selection of American drinks and confectionery, and a large chilled range for those seeking fresh, high-quality options, while maintaining a core selection of standard grocery items.
The decision to open a new store in Leamington was driven by several considerations, including the benefits of Nisa's extensive product offerings. The combination of a comprehensive chilled range alongside a broad grocery selection provides customers with a well-rounded shopping experience.
According to Dougalls Group, the partnership with Nisa has been a key factor in their growth. The support from Nisa's field team and the broader business network has enabled Dougalls Group to develop and scale its operations effectively, while access to Co-op's strong own brand range offers nationally recognised, high-quality products, including Fairtrade options that are increasingly important to today’s consumers.
"We took on the store in Leamington because we’ve always seen it as a great opportunity and wanted a presence in the town centre," said Matt Roberts, Head of Retail at Dougalls Group. "The new store offers an extensive food-to-go offering and we have a great blend of products to cater for the diverse demographic in the area. The support we have received from Nisa has been great and allowed us to develop and grow as a company, while access to a strong own brand like Co-op has added significant value to our business and to our customers."
To celebrate the opening, the store is offering a range of special deals, including large milk for just £1, Co-op white bread for 50p, 2L Pepsi Max for £1.25 and 4x568ml of Stella priced at £5.49, down from £7.19.
As part of their commitment to community support, Dougalls Group is making a £600 donation to Helping Hands Community Project, a local charity that extends compassionate and practical support to those struggling with the causes and effects of homelessness and trauma.
