Nisa is supporting its retail partners this month with a new £5 freezer-filling deal, providing
shoppers with everything they will need for a quick and easy evening meal this Autumn.
Nisa shoppers can get their hands on five Birds Eye favourites- Chicken Burger 4pk, Crispy
Chicken 2pk, Crispy Batter Fish Fingers 8pk, Alphabites 456g and Mixed Veg 340g along
with Nestlé Fruit Pastilles Lollies 4pk for just £5, saving shoppers £6.48 off the RRP.
It is hoped the latest £5 deal will be just the ticket for busy parents looking to treat the family to a tasty yet simple home cooked evening meal after a busy day of work and school, with something to suit all tastes.
Chris Walker, Offline Marketing Lead at Nisa said: “With many families now back into regular routine of school and work, inspiration for meals can be a struggle for many, making the £5 freezer deal perfect for busy parents.
“With a saving of over £6.00 we are confident the latest five pound frozen deal will prove
popular amongst shoppers this period after an expensive summer of holidays, outdoor
dining, and fun days out – value is key with many now turning to saving ahead of the build
up to Christmas.”
The promotion is available in stores now and will run until Nov 2.
Confectionery and chocolate supplier Mondelēz International has announced its line-up for the 2025 Easter season, following its most successful Easter ever in 2024.
For 2025, Mondelēz International is unveiling the Easter Favourites Pouch, its first-ever confectionery pouch made from paper, meaning it can be easily recycled at home. The new product taps into the egg hunt ritual and contains Mini Cadbury Dairy Milk Eggs, treat-size bags of Cadbury Mini Eggs and Cadbury Creme Eggs, so consumers can enjoy all their seasonal favourites in a convenient variety sharing pack.
2025 will also see the Cadbury Dairy Milk & White Half & Half Ultimate Egg – the latest addition to the Cadbury Ultimate Egg range – be available to major retailers nationwide. Tapping into the consumer demand for innovation and exciting new products, this shell egg is seen by consumers as the most impressive Ultimate Egg in the range for gifting.
Like the rest of the Ultimate Egg line-up, the Cadbury Dairy Milk & White Half & Half Egg includes a portionable element for shoppers – with Cadbury Dairy Milk and Cadbury Dairy Milk White Chunks featured inside to give shoppers that little bit extra to treat themselves or others with during the season. This makes for a highly-gift-worthy product for shoppers, with gold foil and bold, eye-catching packaging for strong standout on shelves.
The Cadbury Caramilk Egg will also be available in major retailers across the UK in 2025. The Cadbury Caramilk Egg brings consumers the great-tasting golden caramel chocolate they know and love from Caramilk into the most scalable shell format, helping to bolster retailers’ shell egg offerings and drive seasonal sales.
This Easter season will also see the launch of the redesigned Cadbury Dairy Milk Hollow Bunny with Cadbury’s iconic purple colourway and clear branding, showcasing a modern, fun and eye-catching design which has strong purchase intent of 89 per cent and looks to bolster its presence in the Hollows segment.
The Toblerone Edgy Egg returns this year with an enhanced proposition, as it now features Toblerone’s popular diamond-shaped Truffles inside. Made with honey and almond nougat, Toblerone Truffles bring shoppers the iconic high quality of a classic Toblerone product in the form of deliciously-diamond shaped truffles. The Toblerone Edgy Egg seeks to bolster the impressive gift segment, which is growing at twice the rate of the total shell egg category
Elsewhere, Cadbury Creme Egg is giving consumers the chance to win up to £10,000 with its "Admit It – How Do You Eat Yours?" campaign. To enter, consumers simply need to purchase a participating Cadbury Creme Egg product and visit www.cadbury.co.uk/cremeegg and admit how they eat their Creme Eggs, for a chance to win exciting cash prizes.
“We’re excited to be bringing retailers and shoppers our brand-new Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions.," said Charlotte Parkes, Senior Brand Manager for Cadbury Easter. "We’re confident our varied Easter 2025 line-up will generate excitement among shoppers and help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales”
With Mondelēz International’s full Easter 2025 line-up, retailers will be able to tap into all these Easter trends and look forward to another great Easter season filled with innovation and excitement.
Clayton Park Bakery, the Accrington-based food firm owned by SPAR distributor James Hall & Co., has launched a quartet of new home replacement meals.
The new lines under the Clayton Park Kitchen brand include an All-Day Breakfast, Minced Beef & Onion with a Dumpling, Chicken & Chorizo with Penne Pasta, and Steak & Kidney Pudding with Mash & Veg.
The tasty new dishes are designed to be a meal solution for one person. Priced at £4.95 or two for £8, they are available now in SPAR stores across the North of England.
All four dishes, alongside other meals in the range, are in new packaging that gives a premium feel to the product, and they can be cooked in the oven or microwave.
The launch of the meals has coincided with a rebrand of Clayton Park Bakery’s complete range of products, and this is being phased in throughout January.
A two-tone colour block design brings in elements of contemporary and classic, with pastel colours paired with Clayton Park’s traditional cream which has been retained.
“It is exciting to start the new year with four fantastic additions to the Clayton Park Kitchen range as well as the rebrand which looks superb in-store,” Katie Atherton, trading manager for meal solutions, bakery and cakes at James Hall & Co, said.
“The new meals have been carefully thought through and bring a couple of British classics together with a fusion offer in the form of the chicken and chorizo meal, while the All-Day Breakfast is an opportunity to introduce a meal for a different occasion.
“The overall rebrand has given Clayton Park’s products a craft bakery and modern farm shop feel to them. It offers customers the sense of buying something more luxurious and premium which is mirrored by the quality of the products across all categories.”
TREK, the UK’s number two Protein Bar and one of the fastest-growing brands in Cereal and Sports Nutrition Bars, is shaking up the snacking market once again with the TREK Biscoff Protein Flapjack – a bold and irresistible new launch that’s set to dominate shelves in 2025.
Launching hot on the heels of TREK Power Biscoff, which has so far achieved more than £3.9M in sales, TREK is turning proven momentum into further brand and category growth. TREK Power Biscoff became the number one launch in the Cereal and Sports Nutrition Bars category for 20245. Now, the brand has big ambitions to once again deliver the best-selling bar launch with TREK Biscoff Protein Flapjack.
The new launch brings the iconic taste of Biscoff to the Protein Flapjacks range that TREK is famous for, accounting for 77 per cent of its total brand sales.
TREK Biscoff Protein Flapjack sees the classic TREK oat flapjack with 9g of plant-protein that shoppers know and love, smothered with a generous thick and creamy layer of unique Biscoff topping. All this is wrapped up in a convenient on-the-go bar for natural energy that keeps you going.
Alice Boardman, Marketing Manager at TREK, says, “This is THE launch that everyone’s been waiting for. TREK and Biscoff are an unstoppable combination that shoppers just can’t get enough of. With over 1.7 million TREK Power Biscoff bars already sold – that’s every minute – we knew extending Biscoff to our iconic Protein Flapjacks was the next big move.
“Our Power range, which provides shoppers with 15g of protein per bar, is incredibly popular, but even more so are our Flapjacks – which remain our core sales driver, delivering strong growth of nearly +£1m YOY8.
“Like with the rest of the Flapjacks portfolio, TREK Biscoff Protein Flapjacks provide 9g of natural protein energy, and are a source of fibre, keeping consumers satisfied between meals – all with TREK’s signature great taste.”
To cater to at home and on-the-go occasions, the new launch will be available as a 50g single bar, as well as a 3x50g multipack. Plus, to maximise visibility, the launch will be supported by a high-impact multi-channel campaign across in-store, PR, digital, social, out of home, and influencer marketing, with hotly anticipated sampling stock drops in various locations.
TREK will also be amplifying the launch across key brand partners over the coming months to drum-up visibility even more, including its ongoing partnership with Saracens.
TREK Biscoff Protein Flapjack launches on the back of TREK achieving £30M9 in retail sales value for the first time – a milestone driven by double-digit growth (+12 per cent)10 and the success of TREK Power Biscoff. The brand is expecting an even better year of growth with its newest addition.
TREK Biscoff® Protein Flapjack launches nationwide on 5th February in Sainsbury’s, rolling out grocery-wide from April. It will be available in a 50g single bar (RRP: £1.35) and a 3x50g multipack (RRP: £3.45). The new product will also be available in the wholesale and convenience channels.
Fortitude Spirits Group has unveiled a new premium bottle design for Hawksbill Caribbean Spiced Rum, the award-winning range of four rums which donates 10 per cent of profits to sea turtle conversation projects in Barbados.
The rebrand marks a major milestone for the brand as it secures a major listing across 130 Booker depots, bringing the premium spiced rum to an even wider audience. Hawksbill Rum is already one of the biggest sellers of spiced rum on Amazon in the UK.
The striking new bottle was designed to highlight the quality of Hawksbill Caribbean Spiced Rum and showcase each individual expression, Island Spices, Pineapple Core, Mango Peel and a brand new addition to the range, Banana Skin Caribbean Spiced Rum.
Banana Skin Caribbean Spiced Rum
The new bottle design also shines a spotlight on Hawksbill’s commitment to the support of Hawksbill Sea Turtles. The new bottles are made with 100 per cent post-consumer recycled glass, plant-based inks and seals, as well as labels made from recycled sugarcane fibre and corks crafted with waste materials.
Each flavoured expression is also made using fruit that would have otherwise gone to waste, helping the brand to further minimise its impact on the environment. Launched in 2021, Hawksbill Caribbean Spiced Rum draws inspiration from the laid-back charm of the Caribbean, the people's lively spirit and the ocean's natural wonder.
Cadbury FC is back in 2025 with its newest promotion, The Winning Pass, giving shoppers the chance to win an exclusive, money-can’t-buy football experience for themselves and three guests. The Winning Pass builds on the success of Cadbury FC’s previous campaigns, with hundreds of top tier prizes to continue Cadbury’s spirit of generosity into the new year.
Six lucky winners will get to experience their own personalised dream match day, each with three friends, at a participating football club*, with travel and a luxury hotel stay included. Other winners have the chance to get one of hundreds of exclusive match tickets from partner clubs** or one of hundreds of £20 or £10 Lifestyle vouchers.
The off-pack promotion runs across the entire range of products from brands including Cadbury, Sour Patch Kids, Trebor and Maynard Bassetts.
To enter the competition, shoppers simply need to pick up a participating product, enter the barcode and batch code at www.thewinningpass.cadbury.co.uk, select their preferred participating club and are immediately entered into the prize draw.
Participating Clubs for The Winning Pass are Arsenal, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United and Tottenham Hotspur, while Cadbury Partner Clubs include Arsenal, Celtic FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United, Rangers FC and Tottenham Hotspur.
The timing of the campaign, launching 6 January and running through to 21 March, aims to boost retailers’ sales after Christmas.
The campaign will be supported by OOH, social and radio advertising, as well as in-store activations including bold, eye-catching POS to help retailers get shoppers engaged with the promotion.
“Our previous Cadbury FC promotions have been tremendously successful over the last three years and building on this to launch The Winning Pass in 2025 will help further increase the impact and excitement around our Cadbury FC partnerships," said Chris Parker, Brand Manager for Cadbury at Mondelēz International.
“We’re excited to be bringing consumers even more prizes this year to kick off 2025 in style and help drive purchase in store for retailers.”
Retailers should stock up on the full range of participating SKUs to take advantage of this promotion in their store and can visit www.snackdisplay.co.uk for more information and advice.
*Participating Clubs defined as: Arsenal, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United and Tottenham Hotspur.
**Cadbury Partner Clubs defined as: Arsenal, Celtic FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United, Rangers FC and Tottenham Hotspur.