Nisa using digital tools to drive retailer interest

A year after its launch, Nisa is celebrating website success with the number of new retailer leads generated almost tripling.

The site, www.nisalocally.co.uk, which officially launched last July, has consolidated and strengthened Nisa’s public-facing web presence by providing a single solution to demonstrate the symbol's offering.

And it is proving to be a valuable tool in the generation of new leads with the increase of 277 per cent generated year-on-year. Of those, 83 per cent of total leads were generated from organic searches (i.e. coming through search engines) an increase of 566 per cent for the same period last year.

In addition to generating leads for Nisa, the site is also providing leads to Co-op for prospects interested in Co-op franchise.

“A year after launching the new site it is extremely pleasing to see continued success in the generation of leads for both Nisa and the Co-op franchise model," said Lee McDonald, Digital Lead at Nisa. “There is a lot of great content on the site which appeals to our many stakeholders but significantly, lead generation is a key performance measurement for the website.”

Visitors to the site can see all the current instore offers and recipes, read the latest news, learn about the company’s history and Nisa’s Making A Difference Locally charity, and much more. Meanwhile there is a host of information for prospective new partners outlining the benefits of joining Nisa, including a section dedicated to the new rebate proposition, Fresh Rewards, which allows retailers to calculate their rebate.