NISA's charity celebrates Pride Month by increasing Pride Pot to £1,000 per cause

Nisa’s Making a Difference Locally (MADL) charity is marking Pride Month by increasing the Pride Pot allocation to £1,000 per cause.

MADL launched a Pride Pot worth £50,000 in June 2023 to donate through Nisa retailers to support LGBTQ+ community groups and charities. Nisa retailers could access up to £500 of funding per donation with 100 community groups/events and charities set to benefit from the Pride Pot.

Nisa customer Shell Medway in Kent donated £500 to Medway Pride CIC, a local charity that organises an annual Medway Pride festival through the Pride Pot. Other beneficiaries of the scheme were Proud and Diverse Cumbria CIC, a Welsh community comprehensive school and Bank Quay Bulls – an inclusive Rugby League club.

To build on the momentum of Pride Month, MADL is now increasing the allocation per cause to a substantial £1,000. Nisa retailers will be able to utilise the funding pot all year round.

LGBTQ Pride Month is a celebration of the lesbian, gay, bisexual, transgender and queer community. It is often associated with mass parades and parties that honour the community’s joys and accomplishments. Nisa’s MADL team will be taking part in the Hull Pride event on Saturday, 27 July 2024.

Kate Carroll, head of charity at Nisa, said, “It was fantastic to launch the Pride Pot last year and many of our retailers have engaged with their local communities to support LGBTQ events and groups across the UK.

“We recognise that LGBTQ events and support groups need as much financial support as possible so I’m delighted to announce we have increased the funding available per cause to £1,000.

“We hope this will encourage even more retailers to work alongside groups in their local area to provide significant funding to help raise awareness. Retailers should contact the MADL team if they would like some support in linking them up with worthwhile causes as we continue to make a difference locally.”