Treasury Wine Estate's (TWE) premium wine brand, Wolf Blass, is bringing its award-winning range of no alcohol wines to the UK this spring – Wolf Blass Zero.
The Wolf Blass Zero range consists of Shiraz, Sauvignon Blanc, Sparkling & Rosé. (ABV 0.5 per cent). Wolf Blass Zero Sauvignon Blanc and Shiraz are all RRP £5.50.
More than half of all age groups 25 to 74 are reducing alcohol intake and now, the highly regarded brand has carried its excellence into the low and no alcohol category. Globally renowned for excellence, character and consistency, Wolf Blass has earned its quality credentials by receiving over 10,000+ awards (2,000+ Gold), with Wolf Blass Zero wines recognised by award bodies including the IWSC, Australian Drinks Awards and Winepilot 2022 Zero Alcohol Wine Show, since its launch.
In the UK, Treasury Wine Estates will be supporting the launch of Wolf Blass Zero wines with a compelling integrated marketing campaign which will include trade press, social media and in-store activity.
“We recognise there is sizeable and growing demand for no and low products in the UK, and consumers are leaning towards big brands within this space for reassurance on taste," said Ben Blake, Head of Marketing EMEA at Treasury Wine Estates. "With the launch of the exceptional Wolf Blass Zero range into the UK, we aim to use the quality credentials of our award-winning wines to recruit more consumers into the category.
“Therefore, when developing this range, it was vital to deliver the same high quality level consumers have come to expect from the Wolf Blass brand. We’re thrilled with the 4 wines in the portfolio and no doubt Wolf Blass Zero will be a firm favourite of consumers seeking wines for mindful drinking occasions, for years to come.”
The Hero Zeroes:
Wolf Blass Shiraz – Red fruits up font with chalky tannins, darker fruits texture throughout the mid-palate
Wolf Blass Sauvignon Blanc – Good crisp acid with citrus flavours with a touch of sweetness to fill out & balance
Wolf Blass Sparkling – Good balance of sweetness and acidity. Dried pears, grilled pineapple with nutty characters
Wolf Blass Rosé – Refreshing and crisp red apple acidity with a touch of strawberries and cream
