Skip to content
Search
AI Powered
Latest Stories

'No, low alcohol segment continues to grow'

'No, low alcohol segment continues to grow'
iStock image
Getty Images

The no and low alcohol segment continues to grow in the country despite the volume sales decline in alcohol category, states a recent report.

According to a research from IWSR, while total beverage alcohol volumes in the UK declined by 2 per cent between 2022 and 2023, the overall no and low-alcohol segment saw volume growth of 47 per cent (2022 to 2023), with forecast volume CAGR of 19 per cent (2023 to 2028).


“Whilst the grocery market struggles for volume growth, you just need to walk up the beers, wines and spirits aisle to witness an impressive display of ‘trend-bucking’ with innovation, space and range in the low and zero alcohol sector of the category exploding,” reports quoted Patrick Finlay, Managing Director of The Category Management Company, as saying.

“The trend has been emerging slowly over the past decade but has accelerated for several reasons, not least the Gen Z cohort growing its demand for taste variety, convenient formats, and healthier propositions.”

He noted that it is not by accident that this sub-sector of the BWS category has evolved at such pace. It is attributable to retailers and their suppliers methodically identifying the trends, quantifying them and developing product and in-store solutions that few other categories can stake a claim to.

“Having insight (and foresight) will always pay dividends. A clear category vision, an evidence-based understanding of where long-term growth will come from, alongside a plan to activate, sets categories, suppliers and brands apart from the herd,” said Finlay.

He added that if you are asking the question of how to grow long term volume, without getting into the downward price-promotion spiral, it’s worth looking at the BWS category.

“Take a beat. Step back and invest in developing the insights that will underpin a consumer and shopper-led category vision,” Finlay concluded.

More for you

A woman enters the Selfridges department store

A woman enters the Selfridges department store on December 13, 2024 in London, England

Photo by Leon Neal/Getty Images

Retail faces mixed fortunes in 2025 amid cost pressures, AI opportunities, and high street revival


The UK retail sector is bracing for a challenging but opportunity-filled 2025, according to Jacqui Baker, head of retail at RSM UK. While the industry grapples with rising costs and heightened crime, advancements in artificial intelligence and a revival of the high street offer potential pathways to growth, she said.

Keep ReadingShow less
unsafe soft drinks seized in Southend

Unsafe soft drinks seized in Southend

Photo: Southend-on-Sea City Council

1,100 unsafe soft drinks seized in Southend safety crackdown

Southend-on-Sea City Council officials have secured food condemnation orders from Chelmsford Magistrates Court, resulting in the seizure and destruction of 1,100 unauthorised soft drinks.

The condemned drinks, including Mountain Dew, 7-UP, Mirinda, and G Fuel energy drinks, were found during routine inspections of food businesses across Southend by the council’s environmental health officers.

Keep ReadingShow less
Charity Super.Mkt at Brent Cross Shopping centre in north London

A customer browses clothes inside Charity Super.Mkt at Brent Cross Shopping centre in north London on, December 17, 2024

Photo by JUSTIN TALLIS/AFP via Getty Images

Brits kindle Christmas spirit with second-hand gifts

Bursting with customers one afternoon the week before Christmas, a second-hand charity shop in London's Marylebone High Street looked even busier than the upscale retailers surrounding it.

One man grabbed two puzzle sets and a giant plush toy as a present for friends, another picked out a notebook for his wife.

Keep ReadingShow less
Nothing is more important than your Mental Elf

Nothing is more important than your Mental Elf

Lancashire Mind’s 11th Mental Elf fun run was its biggest and best yet – a sell-out event with more than 400 people running and walking in aid of the mental charity, plus dozens more volunteering to make the day a huge success.

The winter sun shone on Worden Park in Leyland as families gathered for either a 5K course, a 2K run, or a Challenge Yours’Elf distance which saw many people running 10K with the usual running gear replaced with jazzy elf leggings, tinsel and Christmas hats.

Keep ReadingShow less
A woman walks past a window display promoting an ongoing sale

A woman walks past a window display promoting an ongoing sale, on December 13, 2024 in London, England.

Photo by Leon Neal/Getty Images

Retail sales disappoint before Christmas

UK retail sales rose less than expected in the runup to Christmas, according to official data Friday that deals a fresh blow to government hopes of growing the economy.

Separate figures revealed a temporary reprieve for prime minister Keir Starmer, however, as public borrowing fell sharply in November.

Keep ReadingShow less