Egg producer Noble Foods has announced a new partnership between the happy egg co. and popular farming influencer and actor, Kelvin Fletcher. The collaboration will promote and highlight the exceptional welfare standards of the happy egg co.’s hens, helping to educate consumers about the “high standards that set their farms apart and demonstrate why not all free-range farms are created equal”.
Kelvin Fletcher, a well-known advocate for farming and animal care, will showcase the brand’s dedication to delivering the best in free-range farming. The campaign will include content that brings to life the day-to-day care and attention given to the happy egg co.’s hens, underlining the brand’s commitment to providing higher welfare standards than those typically associated with free-range farming.
The campaign begins with the creation of the happy egg co. Playbook, a new booklet that spotlights the exceptional welfare standards of the happy egg co.’s hens. In addition, new digital content will be shared through video stories, social media posts, and influencer collaborations, offering a genuine behind-the-scenes look at the happy egg co.’s free-range farms.
“The space these hens have is great", Fletcher stated during a farm visit. "As a farmer myself, I can appreciate the effort that goes into providing this level of care – and it's evident that the welfare of these birds is a top priority. What's equally refreshing is that their suppliers are mainly family farms, which really bolsters our agricultural community. It's this approach that sets them apart and ensures they continue to produce quality eggs."
The content will be shared across the happy egg co.’s social media channels and influencer networks.
