Nomadic strides out

Nomadic, the convenience food brand, is launching a year-long, national, roll-out of a promotional programme called "Nomadic On Tour".

Integrated into the company’s most comprehensive ever marketing plan, the programme is designed to get Nomadic products into the hands of what it describes as "busy people always on the go".

The activity started with attendance at the National Running Show in Birmingham last weekend (25/26 January) and was swiftly followed up with street-level sampling in the city the next day. In all, the brand distributed around 25,000 of its "Good To Go" pouched snacks.

Future sampling throughout 2025 in cities across the UK will feature other products in Nomadic’s range of convenient snacks and meals. In addition to large events and city centres, Nomadic will also be undertaking workplace sampling for "front line workers" such as those in the NHS and emergency services.

“We’re committed to getting real food into the hands of people who’re on the front lines of life, in whatever situation," said Michelle Bloom, Nomadic’s Marketing Manager. With such a broad range of products, we’re able to match occasions with the ideal snack or meal. For instance, our Good To Go pouches are ideal for busy people who’re constantly moving or on their feet – they’re not just balanced and filling in terms of protein and fibre, but light to carry and resealable.”