JTI UK has announced the launch of a new strength to its Nordic Spirit portfolio with Spearmint Strong, catering to the growing demand for higher strengths and menthol products in the nicotine pouch category.
JTI said the the new launch will tap into the demand for extra-strong and strong strengths which already have an 83.1 per cent share of the category. Spearmint also offers retailers another menthol offering, which accounts for 81.6 per cent of the market too.
With the category in clear growth and now worth £45.8 million a year, there is a big opportunity for retailers to build on the success in the market and grow with Nordic Spirit, the company added.
“The continued growth of the nicotine pouch category represents a huge opportunity for retailers. With mint by far the most popular flavour when it comes to nicotine pouches and demand for stronger variants on the rise, the introduction of Spearmint Strong provides more choice at the till and expands the sales opportunity for retailers,” Bruce Terry, portfolio brand manager at JTI UK commented.
For the second time, Nordic Spirit has also recently come out on top in the Product of the Year awards, with Spearmint Extra-Strong winning in the nicotine pouch category. With 86 per cent of shoppers more likely to buy a product that has won, stocking Product of the Year winners can act as a sales booster for retailers, Terry added.
“Winning Product of the Year adds credibility to our wider portfolio, and we’ll be communicating this to retailers and consumers to ensure we can continue Nordic Spirit’s positive growth story within retail,” he said.
Nordic Spirit Spearmint Strong 9mg is available now with an RRP of £6.50.
