Noughty unveils new dealcoholized red wine

Alcohol free wine brand Noughty has launched a new dealcoholized red wine, Noughty Rouge.

Noughty Rouge is a deliciously well-balanced wine that is deep ruby red in colour with hints of ripe red fruit, crushed black pepper, dried rose petal and candied cherries integrated with French oak tannins.

The brand said the new drink, with its premium branding, superior quality and taste, will be a game-changer for those seeking a delicious red wine that stands up against its alcoholic counterparts.

“People who care about their health and fitness are drinking less but are struggling to find quality red wine without the alcohol,” says Amanda Thomson, founder and chief executive of B Corp Certified Thomson & Scott.

“They are looking for delicious alcohol-free options without compromising on flavour. We have taken on the alcohol-free sector already with our Noughty sparkling to show that drinks don’t have to be alcohol to be rock ‘n’ roll. Noughty Rouge will liberate red wine lovers from their limited options when they’re not drinking alcohol.”

Thomson launched Noughty Chardonnay in 2019, the alcohol-free organic, vegan sparkling chardonnay with almost half the sugar content of traditional alcohol-free sparkling wines.

Noughty Rouge is produced with Syrah grapes from dryland farmed vineyards in Darling, South Africa and dealcoholized to 0.5% ABV using a gently spun cone technology under vacuum and at low temperature to ensure that the wine retains its distinctive body, colour and flavour.

The grapes are grown in strategically selected sites, which get the warm sunny and cooling effect of the Atlantic Ocean. Deep soils from decomposed granite and rich clay help to provide good drainage.

After the initial malolactic fermentation, Noughty Rouge is racked into second and third fill barrels and stainless-steel tanks with a combination of French and American oak staves to 12 months to add structure and complexity.