Oasis launches exotic new flavour backed by summer campaign   

Coca-Cola Europacific Partners (CCEP) has launched the new flavour Oasis Zero Exotic Fruits in time for summer.

The tropical new addition to the range is designed to refresh the lunchtime occasion, giving Oasis fans a new fruity flavour to choose from whilst maintaining momentum behind the leading juice drinks brand.

Worth £94m and outperforming the segment two-fold in value terms, Oasis has sold 39 million litres in the last year.

Available from the end of April, Oasis Zero Exotic Fruits is a refreshing blend of mango and passion fruit flavours with no calories and no sugar. Consistent with the rest of the range, it’s HFSS-compliant, and comes in 500ml recycled plastic bottles (excluding caps and labels) which are also 100% recyclable.

The launch will be supported by the return of the brand’s successful summer marketing campaign, including social media, OOH advertising and experiential with a focus on young adults in urban centres looking for refreshment on the go and to accompany their lunch.

“Oasis is the perfect refreshing, fruity option for people to enjoy alongside a meal or snack, whilst on the go,” Martin Attock, vice president of commercial development at CCEP GB, said.

“The new variant performed well in taste tests, with 76 per cent of survey participants saying they intend to grab a bottle of Oasis Exotic Fruits when it hits the shelves.

“We’re confident the launch – and summer marketing campaign – will help keep the brand front of mind with consumers on their lunchtime shopping mission, giving them even more choice alongside our popular Summer Fruits, Citrus Punch and Blackcurrant Apple variants.”