Ocado have apologised to thousands of customers after cancelling numerous Marks and Spencer online orders on the first day of a new business deal.
Shoppers took to Twitter to express their anger after some of the 6,000 M&S food items available to purchase online for the first time did not arrive.
A "surge in demand" of people placing orders weeks in advance resulted in the online grocer unable to provide “a very small number” of people with all their shopping requests.
A new partnership was made between the two companies after M&S bought a 50% share from Ocado and a ten-year deal with Waitrose came to an end.
Customers were promised to receive a food home delivery service for the first time in M&S's history, alongside Ocado own-label goods and big-name branded items.
Until now, the only around 130 M&S items alongside party dishes and cakes were available to purchase through Deliveroo.
Ocado issued the following statement, saying: "The vast majority of customers are unaffected and will be delivered as normal. We would like to thank our customers for giving M&S such a big welcome and sincere apologies to any customers having to wait a bit longer.”
Marks & Spencer has vowed that all its replacement products will be the same price as, or cheaper than, the equivalent Waitrose items.
Fans who still prefer Waitrose as their preferred supermarket can order their shopping online through the company’s brand new delivery service, Waitrose.com.
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