Ocean Spray, the world’s leading cranberry juices, juice drinks and dried cranberries brand, has relaunched its Sparkling Pink Cranberry carbonated fruit drink in a new, smaller 25cl can.
The 700 plus farmer-owned cooperative has also announced a partnership with The Pink Ribbon Foundation. The brand will donate 5p from every can sold to the grant making trust that funds projects and provides financial support to UK charities which support people who are suffering from, have been affected by breast cancer, or who work to advance understanding of breast cancer and its early detection and treatment.
First launched exclusively into Independent retail in May 2021, Ocean Spray Sparkling Pink Cranberry is a cranberry-based carbonated juice drink with added vitamin C which is low in calories, aimed at bringing healthier choices to the on-the-go fixture and sales benefits for retailers.
Originally launched in a 33cl can, Sparkling Pink Cranberry has now been resized into a new 25cl sleek can with a lower RRP, and continues to be available in independents nationwide, as well as new listings in Sainsbury’s and WHSmith.
The perfect fusion of pink, red and white cranberries giving the product its colour and its name, Ocean Spray Sparkling Pink (25cl, £1.19) delivers a fruity and refreshing taste and is designed to meet the lifestyle and wellness needs of those health conscious women aged 35-54 who are currently underserved in on-the-go when it comes to low calorie carbonated soft drink choices.
With a core campaign message ‘Bubbles with Benefits’, Ocean Spray’s sparkling drink is available to consumers at a time when making healthier diet choices is at an all-time high, Covid restrictions are lifting, more consumers are getting out and about and, as a result, are looking to make impulse purchases from front of store for consuming on-the-go.
“Sparkling Pink has been a real success in the independent sector since its launch last summer and by relaunching the can in a new, sleeker format we are expecting this success to grow significantly in 2022,” Caroline Bethell, Managing Director Europe for Ocean Spray, said.
“With sales of natural sparkling soft drinks showing significant growth, we know consumers are looking for healthier, carbonated soft drinks for a variety of on-the-go occasions. The new Sparkling Pink 25cl slim can makes it easier to pop in a handbag, pocket or picnic hamper.
“We are also delighted to be partnering with The Pink Foundation and donating 5p from every can of Pink sold to this very worthy cause.”
