Skip to content
Search
AI Powered
Latest Stories

Ocean Spray relaunches new Sparkling Pink Cranberry in 25cl can

Ocean Spray relaunches new Sparkling Pink Cranberry in 25cl can

Ocean Spray, the world’s leading cranberry juices, juice drinks and dried cranberries brand, has relaunched its Sparkling Pink Cranberry carbonated fruit drink in a new, smaller 25cl can.

The 700 plus farmer-owned cooperative has also announced a partnership with The Pink Ribbon Foundation. The brand will donate 5p from every can sold to the grant making trust that funds projects and provides financial support to UK charities which support people who are suffering from, have been affected by breast cancer, or who work to advance understanding of breast cancer and its early detection and treatment.


First launched exclusively into Independent retail in May 2021, Ocean Spray Sparkling Pink Cranberry is a cranberry-based carbonated juice drink with added vitamin C which is low in calories, aimed at bringing healthier choices to the on-the-go fixture and sales benefits for retailers.

Originally launched in a 33cl can, Sparkling Pink Cranberry has now been resized into a new 25cl sleek can with a lower RRP, and continues to be available in independents nationwide, as well as new listings in Sainsbury’s and WHSmith.

The perfect fusion of pink, red and white cranberries giving the product its colour and its name, Ocean Spray Sparkling Pink (25cl, £1.19) delivers a fruity and refreshing taste and is designed to meet the lifestyle and wellness needs of those health conscious women aged 35-54 who are currently underserved in on-the-go when it comes to low calorie carbonated soft drink choices.

With a core campaign message ‘Bubbles with Benefits’, Ocean Spray’s sparkling drink is available to consumers at a time when making healthier diet choices is at an all-time high, Covid restrictions are lifting, more consumers are getting out and about and, as a result, are looking to make impulse purchases from front of store for consuming on-the-go.

“Sparkling Pink has been a real success in the independent sector since its launch last summer and by relaunching the can in a new, sleeker format we are expecting this success to grow significantly in 2022,” Caroline Bethell, Managing Director Europe for Ocean Spray, said.

“With sales of natural sparkling soft drinks showing significant growth, we know consumers are looking for healthier, carbonated soft drinks for a variety of on-the-go occasions. The new Sparkling Pink 25cl slim can makes it easier to pop in a handbag, pocket or picnic hamper.

“We are also delighted to be partnering with The Pink Foundation and donating 5p from every can of Pink sold to this very worthy cause.”

OCE H0005 Pink Cranberry Can 250ml Render 1

Ocean Spray Sparkling Pink is made from concentrated cranberry juice and is completely free from artificial colours, flavourings, and preservatives. Its authenticity comes from the fact that Ocean Spray's cranberries are grown by a cooperative of more than 700 cranberry farmers with over 90 years of tradition and experience, ensuring the quality of their products. All profit goes back to the farmer families. For every one-acre of cranberry farm, 5.5 acres of surrounding natural land, such as wetlands, forests, and grasslands are conserved.

More for you

Vozol launches two new open-system vape products

Vozol launches two new open-system vape products

Chinese vape firm Vozol has announced the launch of two new open-system products in the UK and European markets in December.

Ace Max is specially crafted for those who seek top-tier quality and a premium vaping experience. Made from high-quality zinc alloy, similar to the materials used in Louis Vuitton accessories, it seamlessly combines durability with luxury.

Keep ReadingShow less
royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less