Skip to content
Search
AI Powered
Latest Stories

Old El Paso returns to celebrate Day Of The Dead

Old El Paso returns to celebrate Day Of The Dead

Mexican food brand Old El Paso is back with limited-edition themed packs across best-selling SKUs in celebration of Mexican festival "Dia de los Muertos", more commonly known in the UK as "Day of the Dead".

A tradition that takes place on 2 November, the Day of the Dead is centred on bringing families and friends together to celebrate and honour the lives of departed loved ones with a colourful, joy-filled fiesta. Through the brand’s limited-edition campaign, Old El Paso is inspiring UK households to immerse themselves in the tradition by getting together around the table to "Dine Loud and Proud" and enjoy a delicious, high quality Mexican feast while remembering loved ones.


As the holiday revolves around vibrant colours, parades, loud music, decorated skulls and marigold flowers, Old El Paso is offering two fiesta-ready themed on-packs across its Smoky BBQ Fajita and Cheesy Baked Enchilada kits across all stores. The packs include fun, cut-out masks for children get creative with, and a QR code directing consumers to a dedicated section on the Old El Paso website with food and drink inspiration, decorations, and music playlists to help shoppers truly get into the spirit.

The Day of the Dead activity will be supported by influencer content, organic social posts, and shopper in-store/online. Coinciding with the Halloween period, the vibrant limited edition on-packs also give retailers the opportunity to extend the SKUs to the seasonal aisle.

“We are excited to be bringing back our themed packs to encourage UK families to connect over the dinner table in a new and exciting way!" said Aditi Hilgers, Head of Meals at General Mills. "With Day of the Dead’s proximity to Halloween, it’s already a key time in the year for parties, food and drink and themed fun. Our limited-edition packs across two consumer favourite SKUs and online fiesta kit are therefore the perfect ingredients for fuelling some extra special celebrations.”

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less