Skip to content
Search
AI Powered
Latest Stories

Ombar extends Oat M’lk chocolate range with new impulse format

Ombar extends Oat M’lk chocolate range with new impulse format

This November, vegan chocolate challenger brand Ombar will be bringing a brand new format into the
fold; the Oat M’lk “countline” bar. The new range, which has been designed for impulse locations, aims
to appeal to consumers looking for on-the-go indulgence that's better for the planet. Not only does the
duo offer a new format, but a lower priced entry point product compared to the brand’s bigger block
bars.

With half the carbon emissions of "regular" milk chocolate and plastic-free packaging, a pack donation
from every bar sold funds reforestation of rainforest in Ecuador where they source their cacao. True to
Ombar form, these new bars are vegan, fair trade, organic and free from dairy, gluten and palm oil.
What’s more, they have one third less sugar compared to the competition.


Leading the way in sustainable chocolate innovation, these planet positive bars are pitched as their most
indulgent yet. Thanks to the combination of delicious creamy plant-based chocolate, in bite size chunks,
and an indulgent soft centre filling, the 42g bars boast a multi-textural eating experience and elevated
taste. Each bar is made with gluten-free British "naked" oats and offers an on-the-go snack that is
genuinely better for you and better for the planet.

More for you

Rubicon Spring Vits still rang

Rubicon unveils new Spring Vits range

Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.

Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.

Keep ReadingShow less
Unlock incremental functional water sales with Rubicon Spring Vits

Unlock incremental functional water sales with Rubicon Spring Vits

From 11 March, Rubicon Spring sparkling flavoured water is set to disrupt the functional water category with its brand-new Rubicon Spring Vits still range.

Available in plain and £1.29 PMP options, Rubicon Spring Vits is launching in three flavours: Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon. Packed with essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories and fully HFSS compliant.

Keep ReadingShow less
STG UK launches Signature Action Mix cigarillos

STG UK launches Signature Action Mix cigarillos

Scandinavian Tobacco Group UK has announced the launch of Signature Action Mix cigarillos, which are available to retailers now.

Signature Action Mix cigarillos contain two capsules combining the flavours of Berry and Mint in ten-packs with an RRP of just £5.85 which is lower than competitor brands, but still with an attractive margin for retailers. The new Action Mix cigarillos will be a key focus for STG UK’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering them branded merchandise. There will also be promotions in the wholesale channel of both Action and Action Mix, as well as a significant trade comms campaign to support the launch, too.

Keep ReadingShow less
Two new flavours for STG UK's XQS nic pouch portfolio

Two new flavours for STG UK's XQS nic pouch portfolio

STG UK announced today the launch of two new flavours to join their XQS nicotine pouch brand portfolio. Black Cherry and Citrus Cooling are the new arrivals, both of which are available to retailers now.

Black Cherry is a real standout flavour, offering "the rich, deep taste of dark cherries, which is unique, memorable and not commonly found in other nicotine pouches". Citrus Cooling on the other hand, offers a citrus flavour with a cooling effect, "perfectly blending tart citrus with minty freshness to create a well-balanced and energizing experience". Both new flavours contain 8mg of nicotine per pouch and have an RRP of just £5.50, in keeping with the rest of the XQS portfolio.

Keep ReadingShow less
Goodfella’s  logo

Goodfella’s becomes official sponsor of the Irish Women’s Rugby Team

Leading frozen pizza brand Goodfella’s has announced its new partnership with the Irish Rugby Football Union as an Official Sponsor of the Irish Women’s Rugby Team.

This alliance marks Goodfella’s first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.

Keep ReadingShow less