Skip to content
Search
AI Powered
Latest Stories

On the road again: Weetabix boosts distribution with field sales push

On the road again: Weetabix boosts distribution with field sales push

The Weetabix On The Go breakfast drink has continued its commitment to the Convenience channel and seen brilliant results from its recent field sales activity.

The field sales team secured 1,172 new distribution points and sold 1,618 cases over the course of one week, triple the usual rate. The campaign saw an average of 11.5 store calls per day, with over 700 pieces of POS and drinks chiller merchandising assets provided to retailers.


This activity aims to help retailers offer the right options to shoppers, across drinks and snack bars, with on the move breakfast product sales currently in healthy growth and set to continue further in the summer months with more people out and about.

Another burst of field sales activity will take place in July, focused around Weetabix’s football on-pack partnership to coincide with the UEFA Women’s Euro 2022, in addition to showcasing Weetabix On The Go’s popular Caffé Latte edition.

Awareness for Weetabix On The Go is further supported across June and July by a consumer sampling campaign touring cities nationwide, with sampling staff distributing chilled product from a bright yellow milk van.

“Weetabix On The Go is the leading brand in the breakfast drink sector, accounting for 83% of all sales in the impulse channel," said Christian Sarginson, Marketing Manager. "Convenience stores are therefore vital for this popular grab-and-go product, and we want to support independent retailers however we can. The aim of this field sales burst is to increase distribution and educate retailers on how to capitalise on the growing breakfast on the go trend, with the right products in the right place for their store.

“Our upcoming field sales blitz will ensure retailers are also maximising the Women’s Euros this summer. Products from Weetabix’s portfolio, including Weetabix On The Go (Core range, multipacks and 1L) Weetabix Original, Weetabix Crispy Minis and Weetabix Protein are part of our on-pack promotion offering ‘money can’t buy’ prizes, such as tickets to matches at UEFA Women’s Euro 2022 and signed shirts. It’s a great way for retailers to guarantee their breakfast offering is part of the summer football spirit”

The entire Weetabix On The Go range is HFSS-compliant, with each bottle containing no more sugar than a glass of milk.

More for you

Post Office cash deposits and withdrawals
Post Office, DPD partners to rollout ‘Click and Collect’ services
Post Office, DPD partners to rollout ‘Click and Collect’ services

Parliament to launch inquiry into Post Office Horizon scandal compensation delays

Parliament is to launch an inquiry into delays in compensation settlements for sub postmasters affected by the Horizon scandal.

The newly-formed Business and Trade Select Committee will call ministers, subpostmasters and their lawyers to give evidence next week with a second session to follow in mid-November. The Committee’s chair, Liam Byrne MP told ITV News that there was “definitely a delay” in people coming forward for payment.

Keep ReadingShow less
C-store body warns of 'inflation-busting increase in wage costs'
Woman Holding British Pound
Getty Images/iStockphoto

C-store body warns of 'inflation-busting increase in wage costs'

Convenience store body Association of Convenience Stores (ACS) today (30) has warned the Chancellor about the negative effects of the new National Living Wage (NLW) increase, a day after the Chancellor announced a pay rise for over 3 million workers next year, with NLW rates rising by 6.7 perc cent.

From April 2025, the NLW will increase from £11.44 to £12.21 while 18-20 National Minimum Wage will rise by £1.40 per hour to £10 - the largest increase on record, marking the first step towards a single adult rate.

Keep ReadingShow less
Bacup Wine and Convenience shop, 34 Burnley Road, Bacup.

Bacup Wine and Convenience shop, 34 Burnley Road, Bacup.

Robbie MacDonald via LDRS

Shop’s licence bid rejected over illegal vapes and ‘no regard’ for children’s safety

A Rossendale shop has had a licence bid rejected after repeatedly selling vapes to children and having illegal products on its premises.

Management at the Ibra Superstore at 34 Burnley Road, Bacup, have shown ‘no regard’ for children’s protection and safety, and have insufficient controls for licensing, Rossendale councillors have ruled.

Keep ReadingShow less
SPAR retailer hits target to secure £100,000 free stock from James Hall

SPAR retailer hits target to secure £100,000 free stock from James Hall

SPAR North of England retailer Dara Singh Randhawa’s family store has been awarded £100,000 of free stock after hitting all his targets since moving to the symbol.

Dara and his family, who have their SPAR store in Patrington in the East Riding of Yorkshire, joined SPAR through its association with James Hall & Co. Ltd in August 2023 having taken the decision to maximise the store’s potential.

Keep ReadingShow less
Pound Sterling bank notes
iStock

National Living Wage to increase to £12.21 in April 2025

The government has on Wednesday announced its acceptance of the Low Pay Commission’s (LPC) recommendations on the rates of the National Minimum Wage (NMW), including the National Living Wage (NLW).

The rates which will apply from 1 April 2025 are as follows:

Keep ReadingShow less