One Stop is launching its summer campaign this week with a fully integrated promotional launch strategy across its 900 stores, with online and social media support. It will be offering customers the chance to win a host of exciting prizes, along with "Great Offers" and "Summer Savings" across many of its top name brands.
The campaign kicks off in style on Wednesday 1st June and runs until Tuesday 26th July. The first week will see a "Great British Celebration" where all 900 stores will have a British Jubilee takeover – stores will be decorated with bunting, posters and big promotions on favourite brands to get the party truly underway, as the nation celebrates HRH Queen Elizabeth’s Platinum Jubilee!
One Stop has collaborated with a number of its trading partners to offer customers multiple opportunities to win top prizes including a 4-star family holiday to Portugal, a glamping staycation and a garden makeover. There will also be a £500 cash giveaway every week throughout the eight weeks of the campaign. Customers can take advantage of a top promotion from the brand which has sponsored that week’s prize, from Blossom Hill White Zinfandel (for just £5) to King Pot Noodle (for just 90p).
“We’re mindful that the cost of living is rising and customers are looking for the best deals. So, across the next eight weeks we’re proud to be launching our Summer campaign where we’ll have brilliant deals," said Nigel Prendergast, Head of Customer Marketing and Business Support. "We’re keen to offer customers great value when most things at the moment seem to be rising in price.”
The convenience retailer is set to lead with its "Great British Celebration" campaign during week one and then follow with its "Great Offers" across weeks two to eight.
There is a host of games that customers can play for their chance to get lucky with one of the 16 different prizes. Customers just need to head to www.onestop.co.uk from Wednesday 1st June.
Volumatic offers integration with the G4S CASH360 integration
Alex Rimmer
