One Stop has unveiled a packaging redesign programme which will see approximately 160 of its own label lines adorning the ‘Selected by Tesco’ stamp on front of pack.
One Stop said the change of packaging – from fresher, new food photography to more muted and premium colour branding – will enhance quality perception and show the correlation between the convenience retailer and Tesco.
These lines have had the “full treatment”, meaning the quality of the packaging fully reflects the great quality of the Tesco product of which it holds.
From June this year, customers will be able to get their hands on the relaunched chilled range, which includes produce, meat, fish, poultry, dairy, ready meals and desserts across its 900 UK company owned and franchise stores.
Tesco products first started to appear in One Stop stores during the pandemic, with Tesco supporting its subsidiary to keep shelves well stocked throughout. The chain said the products proved to be really popular and research has shown that customers associate Tesco with quality goods, that creates a strong synergy between the two brands.
“Our own label products have grown rapidly as customers search for better value. Buying habits have changed so much over the past couple of years and convenience retailing has exploded with more and more customers choosing to get what they need closer to home,” Nigel Prendergast, One Stop’s head of customer and business support commented.
“For One Stop there is a huge opportunity for us to capitalise on these new shopping trends. However, as customers demand more, the quality and value must also be right. Tesco is a brand that is well-known and trusted for producing quality products
“Launching our new ‘Selected by Tesco’ range is a really exciting time for us as it allows us to challenge old perceptions of our brand and show how our products are the same quality as Tesco.”
Launched in 2017, One Stop’s ‘own label’ product range now boasts nearly 500 products in frozen, grocery, impulse and cakes.
‘Selected by Tesco’ is part of a fresh and chilled range evolution at One Stop. With research signalling a growth in these areas, One Stop is keen to promote products that are healthier and make them readily available for customers shopping at their stores. Growing these sections has become a key part their long-term business plan.
The ‘Selected by Tesco’ rebranding is being welcomed by its franchisees as John Miller, Head of Franchise explains: “Our franchisees do really well with our ‘Own Label’ products which have consistently driven sales and profitability across stores.
“Many of our customers don’t realise that One Stop is owned by Tesco so as we move into our next phase of growth, it makes sense to make this message clearer. Customers can pop into their local One Stop store and pick up fantastic Tesco products for their dinner, at a great price.
“There are many reasons why franchisees want to partner with One Stop and this will be another compelling one, as we introduce the Tesco brand instore. By offering quality products at great value our franchises will continue to benefit from our range and the way we market our products to customers.”
The ‘Selected by Tesco’ range is being launched into every company owned and franchise One Stop store with an exciting ‘full store takeover’ marketing campaign, alongside digital activation too.
Prendergast concluded: “This is another exciting time for us at One Stop and an opportunity to show our customers and stakeholders how prominent One Stop is becoming. Working alongside Tesco there are two strong brands leading the market, showing new and existing customers we’re far more than they realized. We are a one stop store for everything, offering value, quality and choice, right on their doorstep.”
