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Optimum Nutrition launches revamped protein bar range

Optimum Nutrition launches revamped protein bar range

Leading sport nutrition brand Optimum Nutrition has launched its revamped high-protein bar range, including three brand new flavours, along with a money-back guarantee.

New for 2023 are Optimum Nutrition’s Chocolate Sweet Coconut, Chocolate Sea Salt Crunch and Chocolate Berry Crunch Protein Bars. These flavour-packed new additions join firm favourites Nutty Chocolate Caramel, Chocolate Brownie Crunch and Marshmallow Crunch.


The line-up is completed with its delicious Vegan Society approved bars: Double Rich Chocolate and Chocolate Mint.

Each bar is packed with high quality protein and consumer benefits, including a range of low to no added sugar options to fuel an active lifestyle.

“Optimum Nutrition is obsessed with quality and taste. Our protein bars are second to none and loved by fitness enthusiasts up and down the country,” Clafoutie Sintive marketing director at Optimum Nutrition, said.

“The new flavours offer more on-the-go choice to avid fans of our protein. We feel so confident in the taste of our nutritious snack bars, we’ll give money back to anyone that doesn’t love them!”

Optimum Nutrition protein bars have also been given a packaging makeover. They are available to purchase now at www.optimumnutrition.com from £2.75. The bars will roll out into wider retailers in the following months.