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Oreo adds twist to biscuit aisle with two new flavours

Oreo adds twist to biscuit aisle with two new flavours
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Andy Marino
By Andy MarinoJun 23, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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The Oreo brand adds a twist to stores this summer with new two launches: Oreo Twists Vanilla and Caramel and Oreo Twists Vanilla and Raspberry.

As well as being the first major new launch for three years, the new Oreo Twists are the brand’s first ever double-layered launches in the UK. The new products combine one layer of vanilla creme with another flavoured layer to add a playful twist to the original cookie, bringing new shoppers to the biscuit fixture.

OREO Twists Caramel Left scaled

Available from July, these additions add a delicious twist to the much-loved classic Oreo range, offering a unique taste sensation for shoppers. Both Caramel and Raspberry flavours are growing in the market and 62 per cent of flavours growth overall is from new shoppers, meaning these innovations are set to drive incremental sales for retailers.

“Oreo is a staple in the biscuit aisle and enjoyed in more than 100 countries," said Katya Savelieva, Brand Manager for Oreo UK at Mondelēz International. "In the UK, Oreo Original Cookies are growing by 21 per cent, with a loyal customer base. We wanted to create something really fun for Oreo-lovers, adding a twist to the original sandwich cookie filling consumers know and love with double layered cookies – Vanilla and Caramel, and Vanilla and Raspberry – tapping into the latest flavour trends.

"Oreo Twists Vanilla and Caramel and Oreo Twists Vanilla and Raspberry are the perfect combinations to generate excitement in store, and the first of a strong innovation pipeline for the brand, driving incremental sales for retailers”, she added.

The new launches will join the rest of the portfolio, including 154g Original Vanilla and Oreo Twin Pack and will be supported by a social, digital and in-store campaign, with more details coming soon.

Retailers should stock up on the new products today to drive biscuit sales and visit www.deliciousdislay.co.uk for further ranging advice.

Oreo Twists Vanilla & Caramel // Vanilla & Raspberry:

Weight: 157g

Case size: 16

RRP*: £1.19

katya savelievamondelez internationaloreo

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