Oreo has launched a new digital campaign, The Playful Network, to help drive sales this autumn.
The campaign, celebrating the human connections prompted by the lockdown, presents the top-selling biscuit as a “cutting edge connection device.”
Taking inspiration from TELCO websites and parodying their over-claims, The Playful Network website features top tips and ideas to create better connections. It also gives users the chance to win £1,000 worth of experience vouchers.
“There are so many heart-warming aspects to what has happened this year, and the way that retailers and their customers have reacted to the pandemic was in true British playful fashion,” commented Aislinn Campbell, senior brand manager at Mondelēz.
“To help retailers drive their sales and keep this spirit alive in a fun way, we’re continuing the successful strategy from our Stay Home Stay Playful work in the spring while keeping it fresh and relevant at the same time”.
To be eligible for a chance to win, shoppers are encouraged to use social media to show how they’re connecting with friends and family members in creative ways thanks to Oreo.
The campaign will run for eight weeks from 28 September on video-on-demand, YouTube, Twitter, Instagram, Facebook and digital display – with additional support from PR and media partnerships.
