Parfetts has unveiled a major update to its app to enable retailers to purchase more efficiently and benefit from improved management information.
The update brings a completely refreshed look and feel, ensuring the app remains a cutting-edge tool for retailers.
The new features include an enhanced accounts section to give retailers greater control over spending and transactions. It now includes the Parfetts card, a dynamic spend target infographic, and a personalised spending chart, all aimed at helping users manage their budgets more effectively.
Additionally, retailers can create shopping lists, review previously ordered items for a seamless reordering experience, and easily make online payments.
Melanie Clayton, digital marketing manager at Parfetts, said, “The app provides an elevated level of functionality that enables retailers to work more efficiently and make informed purchasing decisions.
"Dedicated advertising space within the app also allows suppliers to engage more effectively with retailers, ensuring key promotional messages are brought to life and reach the right audience at the right time.”
One of the standout new features of the updated app is a more user-friendly browsing experience. This, combined with a new and improved search functionality, ensures that retailers can swiftly locate relevant products and offers, optimising the efficiency of their ordering process.
A new brand hub has been added, providing a dedicated space where retailers can explore category brands and their respective product listings in a streamlined, easy-to-use way.
Parfetts continues to focus on promotions to help retailers maximise margins.
The company’s promotional calendar is now available in the app. Retailers can take advantage of daily deals, supplier takeovers, Big Ticket activations, Go Local promotions, and regular trade weeks.
A further enhancement is a new services area, which centralises key resources for retailers. It provides information about Parfetts’ new Shop & Go forecourt fascia, a POS creator, and links to an extensive resource library, equipping retailers with valuable tools to support their businesses.
Suppliers can also use this space to showcase their services, ensuring retailers have direct access to additional business solutions that drive efficiency and profitability.
An upgraded barcode scanner offers improved accuracy and speed. By refining this feature, Parfetts has made it even easier for retailers to scan products, check prices, and manage stock levels without delays.
Melanie Clayton added: “With this latest investment in digital technology, Parfetts is reaffirming its position as a wholesaler that prioritises retailer success. The enhancements introduced through the app reflect the company’s dedication to providing innovative, user-friendly solutions that streamline operations and help retailers stay competitive.
“We have invested in our digital platforms to add real value to the retailer experience online and at the depots.
"We will continue strengthening our digital offer to ensure retailers benefit from the latest features, specifically designed to make business operations more efficient and profitable.
"Parfetts remains committed to ensuring that independent retailers have the digital tools and resources they need to help their business thrive.”
