Parfetts confirms new partnership to boost last-mile delivery

Wholesaler Parfetts has confirmed the reports of its recent partnership with Just Eat to boost last-mile delivery coverage for its Go Local retail club members.

“Parfetts is always looking for new partners that add value to its retail partners. Recently, we teamed up with Just Eat to allow Go Local retail club members to grow their businesses with last-mile delivery,” Steve Moore, head of retail at Parfetts, told Asian Trader.

“The move extended the range of services our customers can access, with existing agreements in place with Snappy Shopper.

Head of retail at Parfetts Steve Moore

Moore added that the partnership is already garnering interest from retailers and is expected to grow in the coming days.

“It’s early days, but we’ve already seen around 50 stores sign up to Just Eat, and I’m confident that will grow over the coming weeks. We must continue to give our retailers a commercial edge,” Moore said.

Reports stated that Parfetts was keen to work with Just Eat due to its large driver network and global profile that would help retailers to contend with competitors in the rapid delivery space such as Gopuff and Getir, which operate using dark stores.

Go Local retailers will now be able to choose between using Snappy, Just Eat or a combination of the two to fulfil deliveries.

Saying delivery brings uplift in sales as consumers are prepared to pay more for delivery, Moore expects that more retailers will soon join in.