More UK families than ever are getting their festive finances in check early, according to Park Christmas Savings.
It comes as Park, the UK’s favourite festive budgeting club, has recorded a 22 per cent increase in new customer sign-ups compared to a year ago.
They join over 250,000 Park customers who benefit from the club’s easy sign-up process, discounts, savings hacks, friendship, offers and hugely popular regular giveaways and competitions with top retailers.
The spike in new customers comes as findings from Park's annual survey reveals UK families are feeling the pinch financially due to rising household costs, with over 9 in 10 stating they are actively trying to avoid the risk of bank credit card debt this Christmas by setting a festive budget in advance.
One in three expect to spend at least £750 this coming Christmas and one in five customers has already started their Christmas shopping for 2025 by purchasing items in the January sales.
Most of Park's savvy saving customer base is female (92%) with the key responsibility of the annual festive food and gift shop for their household.
“The cost-of-living crisis has hit millions of families in the UK and many are actively looking at ways to avoid getting into debt this Christmas,” Katherine Scott, director of marketing at Park Christmas Savings said.
"With Park, they can put an affordable amount away each week or month that they won’t dip into, and can then enjoy shopping worry-free once their gift cards arrive in November.
She added: “Over 3 million UK families have confidently spread the cost of Christmas with Park since 1967. It's wonderful to see our customer base grow and it's thanks to the trust we have built. All money saved is held in an independent trust and that is incredibly reassuring for new and old customers.”
The boost in sign-ups for Park comes after parent company PayPoint Plc announced a positive forecast across all business with net revenue for the group up by 1.9 per cent to £53m (Q3 FY24: £52m).
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