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Paul Hollywood’s Ready to Bake range sales surge during lockdown

Sales at The Paul Hollywood Ready to Bake Range have surged during lockdown, with consumers now being advised to buy in advanced to avoid disappointment.

Over the past three months, the of value sales has increased by over 130%, indicating a strong consumer need to consistently have store cupboard favourites like bread in the home.


Known for its longer-shelf life, The Paul Hollywood Ready to Bake Range has allowed consumers to have freshly baked bread whenever they want it.

The coronavirus crisis has significantly altered the way that people shop, with many reducing the frequency of their shopping trips to larger retailers or shopping online.

Jeremy Gilboy, founder, St Pierre Groupe, comments: “The recent sales increase during the health crisis has further strengthened Paul Hollywood’s position as the biggest brand in the part-baked category in the UK.

“It is evident that consumers are seeking quality bakery items that have a generous shelf-life and are convenient, meaning part-baked ranges like Paul Hollywood’s Ready to Bake rolls are a must-stock for retailers.

“They not only reduce shopping trips, but they also provide consumers with the quick and simple pleasure of having baked bread fresh from the oven that’s ready in under ten minutes. The Paul Hollywood Ready to Bake range also benefits retailers, as its longer shelf-life can reduce food waste in-store.”

The Paul Hollywood Ready to Bake Rolls make the perfect accompaniment to a number of meals, as well as the basis for dishes themselves.

The range includes four Crusty Rolls RRP: £1.40 and four Rustic Rolls RRP: £1.70 and is available in the multiple channel, with a recent listing in Morrisons and convenience channels.

For more information visit www.paulhollywood.com.

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Indies: It’s criminal police and government turn blind eye to shoplifting

Independent retailers are demanding tougher police action, more bobbies on the beat and harsher punishments as shoplifting levels reach an all-time high, a new survey reveals.

A whopping ninety-one per cent of respondents to a survey conducted by the Federation of Independent Retailers (the Fed) called for more police patrols on streets, while a similar number - 90 per cent - said that shoplifters should be handed harsher sentences.

Seven out of 10 respondents (72 per cent) said their stores had experienced shoplifting, break ins and damage to property, while they and their staff had been physically or verbally threatened.

Just under half of respondents (47 per cent) said they and their employees had been threatened or had suffered abuse and violence when asking for proof of age ahead of selling an age-restricted product.

Forty-four per cent reported that they and their staff had faced abuse or violence because they had refused to make a proxy sale – selling an age restricted product to a customer buying for a minor.

The results of the Fed’s survey came as new figures from the Office of National Statistics revealed that shoplifting was at a record high, with almost half a million offences recorded last year.

According to the ONS, 469,788 offences were logged by forces in the year to June 2024 – a 29 per cent increase on the previous 12 months.

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“Inadequate responses from the police and a slap on the wrist for offenders means that shoplifting is soaring, and offenders are becoming more aggressive and brazen,” said Fed National President Mo Razzaq.

“From the responses we received, it is clear that real action is needed by police, by courts and by the government to stem the overwhelming tide of crime against retailers and their staff. Everyone deserves to feel safe at work and for their businesses to be protected against criminals.

“Fed members are also sending a clear message that one of the catalysts for verbal and physical abuse in stores is asking for proof of age before selling an age restricted product. If the government presses ahead with its plans to phase out smoking and vaping through a progressive ban to gradually end the sale of tobacco products across the country, independent retailers will be subject to even greater levels of violence, abuse and theft.”

Calling for action from the government and not just words, Mr Razzaq continued: “Without effective deterrent, criminals and opportunistic members of the public will continue to commit crimes.”

According to Ministry of Justice statistics, during the year to March 2024, 431 fines were handed out for retail theft under £100, while Home Office statistics for the same period show that 2,252 cautions were accepted for shoplifting.

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