Leading meat snacking brand Peperami has announced the launch of a new innovative range called Peperami Tapas, bringing a taste of Spain straight to shopper’s homes.
The new Peperami Tapas range includes two snack sticks:
Chorizo: Seriously smoky, and infused with authentic Spanish spices, these chorizo sticks are perfect for those craving a savoury snack that delivers on taste.
Salami: Seasoned and cured to perfection, these salami sticks are infused with mouthwatering Mediterranean notes.
“Peperami's new Tapas range brings the essence of Spanish charcuterie into the comfort of the home,” Emily Prince, head of Peperami brand marketing, said.
“Every bite is high in protein and bursting with flavour. Whether shoppers are looking for a mid-afternoon pick me up or just can’t wait until dinner, Peperami Tapas is the snack they will keep coming back for.”
The Peperami Tapas (RRP £2.00 for a pack of 6 sticks) range will be available in participating supermarkets, convenience stores and wholesalers from April.
After weeks of speculation following Doritos’ latest social media post teasing square Doritos, captioned ‘The Shape of Things to Come’, the brand has announced it is digitally turning its iconic triangular shape chip square to mark its partnership with the highly anticipated A Minecraft Movie.
The collaboration will get shoppers ready for the film landing in cinemas on 4 April, with activity including a huge digital on-pack promotion and the launch of two new flavour innovations.
Shoppers can enter the digital on pack promotion on A Minecraft Movie promotional packs spanning the Doritos core range. The promotion will offer shoppers the chance to win up to £10,000 if they uncover a digital square Doritos chip when they scan a QR code, register and enter their code from pack.
Other prizes, which will be released every hour between 06:00 and 23:59, include A Minecraft Movie cinema tickets and merchandise.
The collaboration will also see two new flavours launch - The Creeper Vinegar and The Ghast BBQ. The new A Minecraft Movie-inspired flavours, which are reminiscent of key characters, come at a time when BBQ is seeing a bigger growth momentum than any other flavour in the Savoury Snacks category, and Salt & Vinegar continues to grow in popularity.
The brand said the bold new flavours will help retailers to attracting gaming fans and driving trial of products that will transition into permanent offerings post movie launch. The new flavours will be available in custom 180g A Minecraft Movie-themed packaging.
“This collaboration between Doritos and A Minecraft Movie gives us the opportunity to generate a buzz and growth for the category by being part of one of the biggest cultural entertainment moments of this year,” Alex Nicholas, senior marketing manager at Doritos, commented.
“Also tapping into growing flavour trends with the new flavour launches, this will support retailers in maximising sales and is set to drive appeal with a wide range of shoppers. Our “shape of things to come” advertising campaign has already got shoppers talking, so we know that the digital on-pack promotion and the iconic limited edition pack designs of our new flavours will delight both A Minecraft Movie andDoritos fans alike.”
The digital on-pack promotion will be available across Doritos core flavours - Chilli Heatwave, Cool Original and Tangy Cheese, in 180g, 140g and 70g PMP from 17 February until 13 April. The new Creeper Vinegar and The Ghast BBQ will be non-HFSS and available from 27th January across Grocery and Impulse channels.
The activity will be supported by a multi-million-pound media campaign, including digital, social, PR, in addition to an all new TVC.
Leading vaping brand Elfbar has launched its DUAL10K prefilled pod kit, further expanding its range of reusable alternatives to single-use vapes.
The Elfbar DUAL10K kit delivers two different flavours in one rechargeable high puff count device. It features two 1ml prefilled pods, each complemented by a 5ml refill container, with one set dedicated to each flavour for a dual flavour experience. A flick of a switch toggles between the two flavours. Once empty, the prefilled pods and containers can be replaced.
The device is powered by an 850mAh battery for long-lasting performance and quick recharging, and has a 3-level LED light display to help monitor remaining charge.
Designed with an advanced QUAQ Mesh Coil for instant heating and consistently rich flavour, Elfbar DUAL10K minimises e-liquid loss during atomisation so that every drop counts.
Elfbar DUAL10K is available in 20 editions and 40 flavours, including fruit and tobacco options, to suit different adult preferences. And its replaceable pods and refill containers come prefilled with 20mg (2%) nicotine-strength e-liquid.
“As demand for high puff count devices grows, Elfbar DUAL10K gives retailers and smokers a reusable alternative to single-use vapes, from a trusted brand in a market where illicit products are common,” Chris Kader, head of PR and communications at Elfbar in the UK, said.
“The device’s long-lasting e-liquid reduces the need for frequent refills, making it attractive to smokers at a time when cost-effectiveness and convenience are key factors in purchasing decisions. Additionally, the availability of dual flavours in one device and a diverse range of flavours, known to play a vital role in encouraging smokers to transition to vaping, allows retailers to cater to different adult tastes.”
SPAR is set to expand its bakery range with the launch of a brand new white thick sliced bread. This new addition complements the popular medium sliced option introduced in February last year, offering shoppers greater variety and catering to changing demands.
SPAR said the launch addresses growing market trends, with own label bread sales on the rise and thick sliced bread gaining significant popularity. By introducing this sought-after format, SPAR aims to fill a key gap in its range and meet increasing customer demand for high quality, affordable bakery options.
"The new SPAR white thick sliced bread offers shoppers exceptional quality and value, reflecting the growing demand for own label products. Meeting customer needs is a priority for us, and introducing this variety ensures we cater to a wide range of preferences," Katy Button, SPAR UK trading controller, said.
“In 2025, we plan to expand the range by introducing a brown or wholemeal option. This initiative will drive greater volume and deliver even better value to our customers.”
Available now in participating SPAR stores across Scotland, England, and Wales, the new SPAR white thick sliced bread (800g) has a RSP of 99p.
Nomadic, the convenience food brand, is launching a year-long, national, roll-out of a promotional programme called "Nomadic On Tour".
Integrated into the company’s most comprehensive ever marketing plan, the programme is designed to get Nomadic products into the hands of what it describes as "busy people always on the go".
Starting with attendance at the National Running Show in Birmingham this coming weekend (25/26 January) and swiftly followed up with street-level sampling in the city the next day, the brand will distribute around 25,000 of its "Good To Go" pouched snacks.
Future sampling throughout 2025 in cities across the UK will feature other products in Nomadic’s range of convenient snacks and meals. In addition to large events and city centres, Nomadic will also be undertaking workplace sampling for "front line workers" such as those in the NHS and emergency services.
“We’re committed to getting real food into the hands of people who’re on the front lines of life, in whatever situation," said Michelle Bloom, Nomadic’s Marketing Manager. With such a broad range of products, we’re able to match occasions with the ideal snack or meal. For instance, our Good To Go pouches are ideal for busy people who’re constantly moving or on their feet – they’re not just balanced and filling in terms of protein and fibre, but light to carry and resealable.”
Leading breakfast cereal brand Weetabix has announced the launch of Crispy Minis Caramelised Biscuit.
A delicious union between its leading bitesize cereal format and one of the most popular flavour trends in the market. Caramelised Biscuit will be available across grocery, convenience and discounters from February 2025.
As the fastest growing top 10 tasty cereal brand, Weetabix Crispy Minis continues to resonate with households across the UK for its unique appeal of both great taste and nutrition. Caramelised biscuit is one of the fastest growing flavour trends in the market, with 52 per cent annual growth of flavour and 71 per cent flavour appeal [Its-Bakery Flavours Report 2023;Humante 2023].
Weetabix said this it makes a perfect addition to the Minis range, meeting both consumer-favourite tastes as well as being HFSS compliant, for a fun yet healthy breakfast that can be enjoyed by families of all ages.
“With Minis already being a firm breakfast favourite, adding the popularity of caramelised biscuit into the mix is certain to drive further category growth through the taste and excitement it delivers, reaching new target audiences who value our ongoing commitment to quality and taste,” Lorraine Rothwell, Weetabix Head of Brand, said.
“Both delicious and HFSS compliant, it’s perfect for those who like the sweet taste of caramel without compromising on nutrition – making it an ideal cereal choice for families across the country.”
The launch will be supported by the largest marketing investment, in the Crispy Minis brand, to date, including large scale shopper activations, paid media channels and influencer campaigns, which will take place between March and April of this year.
Caramelised Biscuit is the third permanent flavour within the Crispy Minis product range, which includes Fruit & Nut and Chocolate Chip. The launch follows a recent significant milestone success for the Crispy Minis brand, which celebrated its position as a £33 million brand per annum in September.