Skip to content
Search
AI Powered
Latest Stories

Peperami packs get meaty makeover to appeal to younger gen

Peperami packs get meaty makeover to appeal to younger gen

Peperami has unveiled a new package design and logo spanning its core range of products as it looks to target a wider and younger demographic.

The brand, with a 40-year-old heritage, has designed a completely new look which is sleeker, uses fresh photography, introduces a matt finish and achieves a more contemporary style to demonstrate that the brand is evolving with the times. The new look will begin rollout in May 2021.


The bold design continues the use of Peperami’s iconic green colour, whilst highlighting the key nutritionals of each product on front of pack. The redesign has been designed to bring much needed excitement to the snacking aisle, whilst emphasising its popular protein-packed products.

The new packs will stand out on shelf and make it far easier for shoppers to locate the packs in stores, all while maintaining brand familiarity. The brand will continue to launch new innovations later this year and, along with this more modern look, aims to appeal to the needs of both the mainstream and younger consumer.

The full range, including Peperami’s sticks, Snack Boxes and the brand’s latest Chicken Bites editions, will feature the new packaging and updated brand logo.

“We believe this new packaging and redesign is a vital step in bringing Peperami’s family favourites to many more consumers," said Pavan Chandra, Head of Marketing. “The new look rings true to the brand’s ethos and will continue to resonate well with our consumers. We are adapting to shoppers needs by creating a modern and sleek packaging design, allowing Peperami to stand out in the crowded snacking market.”

Peperami remains the number-one meat-snacking brand with 53% market share. In fact, the brand has grown by 18% and gained share at +1%.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less