Pepsi is lowering the prices of its two-litre price marked favourites exclusively in the convenience and impulse channel. The new price will provide shoppers with a great-tasting option at excellent value, with Pepsi MAX and Pepsi MAX Cherry, Lime and Mango two litre price-marked packs reduced from £2.29 to £1.99 and Pepsi Regular two litre from £2.59 to £2.29.
Of all two litre carbonates sold within the impulse channel 79 per cent come from price-marked packs, highlighting the importance of value reassurance to shoppers in this part of the market. With this price reduction, Pepsi is helping retailers entice more shoppers with a great value deal while also ensuring they don’t miss out on their profit on return, which remains the same.
Additionally, two litre formats are ideal for shoppers looking to stock up on cola to enjoy with family and friends as part of food and drink occasions. Pepsi MAX is strongly placed to appeal to these occasions, as the number one sold soft drinks brand in British retail. As a result, with summer just around the corner, the price reduction is perfectly timed to meet this consumer demand.
The reduced price two litre price-marked packs are in wholesale now for £1.99 (Pepsi MAX) and £2.29 (Pepsi Regular).
