Pepsi MAX is tapping into the consumer demand for caffeine-free options with Pepsi MAX Caffeine Free 500ml bottles, available across retail and hospitality channels from March 2025. This comes as 79 per cent of 18-35-year-old cold soft drinks shoppers are interested in caffeine, sugar free cola, and it is becoming a key choice for lunchtime and afternoon occasions.
Pepsi MAX Caffeine Free is the leading no sugar and no caffeine cola in the category, growing at 47 per cent YOY and worth £20m RSV. Caffeine Free 500ml bottles will expand its reach – unlocking even more occasions to enjoy a cola without caffeine.
In addition to this, and building on the success of last year's rebrand, Pepsi returns this March with a nationwide Thirsty for More campaign, giving consumers a chance to win exclusive Pepsi merchandise. The promotion is live across all Pepsi packs until 30 April, offering thousands of Pepsi branded prizes including hoodies, hats, bags and skateboards. All shoppers need to do is simply purchase a Pepsi pack in-store or online and scan the QR code for a chance to win. The activity will be supported by unmissable in-store displays and point of sale material across all major retailers.
Summary Terms & Conditions:
UK, 18+. Online Instant Win: Between 06:00 – 23:59 daily, 18/02/25 – 30/04/25. No purchase necessary. Internet Access Required. Scan QR code on can or bottle or visit www.joy-pepsico.eu/en-gb/brands/pepsi/thirsty-for-more, log in or register by submitting details (full name, email address & country) to find out instantly if you have won. Prizes: 10,000 x Pepsi merchandise prizes incl. clothing, bags and skateboards. Prizes allocated randomly. Max 1 entry p/person p/day. Max 1 Prize p/person. Wrap Up Draw (max 1 entry p/p): 01/05/25 – 01/06/25. Wrap Up Draw Prize: 50 x Pepsi merchandise prizes incl. clothing, bags and skateboards. Prizes allocated randomly. Full T&Cs & Prize details: https://www.joy-pepsico.eu/en-gb/promotions/pepsi/thirsty-for-more. Promoter: PepsiCo International Limited.
