Pepsi MAX launches 2024 Christmas Campaign

Pepsi MAX has debuted its Christmas advert and UK-wide festive campaign, including a prime time slot during the first episode of the new series of I’m a Celebrity: Get Me Out of Here! Edits will also run across TV, BVOD, Audio, Digital and Social.

The TVC ad kicks off the brand’s Christmas campaign that highlights how one of the most magical parts about the holiday season is that it's acceptable to park the to-do list, and put that extra time and energy into the stuff we really enjoy.

The ad is sound-tracked to a remix of the festive classic, It’s Beginning to Look a Lot Like Christmas, by up and coming UK artist, Poppy Adjudha, and showcases how life’s ‘have-to-do’s’ like work, the heading to the gym and studying can wait until January, putting a spotlight on how Pepsi MAX is an ally for Christmas fun and enjoyment as friends and family come together.

The out of home campaign features different scenes from the TVC showcasing a deserted office, gym and library, alongside taglines "Spreadsheets can wait, it’s Xmas after all", "Leg day can wait, it’s Xmas after all" and "10,000 words can wait, it’s Xmas after all". This will be supported by OOH creative that focuses on a Pepsi MAX can, alongside slogans that highlight the joy of embracing the Christmas season and ladder up to the "It Can Wait" campaign, such as "all day PJs for the win, it’s Xmas after all". The campaign will also run across Digital on Meta, Snapchat, YouTube shorts, in addition to Digital OOH.

Steven Hind, Senior Marketing Director, Beverages UK & Western Europe commented: “The festive season is all about making memories and having fun with those we love, and taking the time to enjoy the festive season. As December hits, we know that a lot of things – whether that be work, studying or working out, can very much feel like a January problem as we all look to prioritise those precious moments together instead. Our Christmas ad really brings to life this ‘tools down’ mentality to prioritise enjoyment during the festive period, while also embodying our brand ethos of being ‘thirsty for more’.”