Pepsi Max launches retailer competition  

Ahead of the Pepsi rebrand next month, Britvic has launched an exclusive competition for the Pepsi Max brand.

Playing into the brand’s new strapline, Thirsty for More, the competition will reward retailers who want to lead by example and work tirelessly to stand out from the crowd. Entries are open from today (7 February) to 1 March.

To be in with the chance of winning a £250 cash prize plus an exclusive Pepsi jumper and t-shirt, all retailers have to do is submit a short description on why they need help with their soft drinks range. Five winners will be anonymously selected based on the answers, with the competition being worthwhile for any retailers looking to encourage cola sales with the help of Pepsi.

In addition, one standout retailer of the five winners will also be selected based on their entry to receive a one-to-one visit from a member of Britvic’s category team, as well as a bespoke planogram for their store based on electronic point of sale data provided.

Pepsi Max is well known for its great taste, the brand is supported with a successful range of flavours worth £200 million retail sales value and growing at 10 per cent year on year, which has the potential to play a significant role in recruiting younger consumers into the cola category. These results indicate the brand’s strong position to drive category growth through the rebrand, Britvic said.

“Recognising and giving back to the retailing community remains a key priority for us as a business. Our Pepsi Max Thirsty for More competition is a fantastic opportunity for those who want to lead by example to receive our help in growing their soft drinks sales,” Ben Parker, Britvic retail commercial director in Great Britain, said.

“The Pepsi Max brand has cultural ties to music, social occasions, and football, driving relevance among a wider audience and helping to recruit shoppers. As part of this, we’re proud to be able to go above and beyond than just rewarding a retailer’s business, by rewarding retailers personally with our £250 cash prize to do something they love –whether it be a festival, gig, sporting event or something else.”

To be in with a chance of winning, retailers can visit AtYourConvenience.com/ThirstyForMore and sign in or register to complete the entry form, including a few sentences on why they are Thirsty for More and why they need help with their soft drinks range.

Pepsi point of sale kits are also available for retailers to order from Britvic’s At Your Convenience website. The rebrand will be supported by a fully integrated campaign, including TV, radio, out-of-home and experiential marketing.