PepsiCo attracts family shoppers to snacks range through  partnership with Merlin Entertainments

PepsiCo is launching a new on-pack promotion across Frazzles, Chipsticks, and Cheetos in collaboration with Merlin Entertainments. Running from 1March until 30June 2025. The promotion offers shoppers the chance to win one of 5,000 prizes, each consisting of four tickets to a pre-selected Merlin Entertainments UK attraction, including family favourites such as Thorpe Park, nationwide SEA LIFE aquariums and Alton Towers Resort.

At a time when 37 per cent of UK consumers are going out to cafes, restaurants, bars or live less often, this promotion comes at the perfect time to bring families the opportunity to spend quality time together. Frazzles, Chipsticks, and Cheetos are all family favourites and a must-have for retailers looking to harness the magic of unforgettable family experiences, encourage impulse purchases and drive repeat sales.

Additionally, Frazzles and Chipsticks introduced a fresh new look in 2024, and all three brands moved to compact packaging on multipacks, meaning packages are smaller and more stream-lined. This rebranding ensures these beloved snacks truly stand out on shelves and capture even more attention from shoppers.

“Families are at the heart of this promotion,” said Wayne Newton, Senior Marketing Director for Walkers. “With Merlin Entertainments’ attractions offering an unmissable draw for families, and snacks that are perfect for all ages, retailers who stock the participating packs of Frazzles, Chipsticks, and Cheetos will be well-positioned to take advantage of a promotion that’s sure to drive both sales and footfall. The inclusion of PMPs in the promotion offers great value for consumers, making it an even more attractive option for those looking for affordable days out.”

Nick Brigden, Director of Brand Partnerships, UK & Europe, said: “At Merlin Entertainments, we know that family moments are priceless, and this exciting promotion is all about making them even more accessible. By partnering with PepsiCo, we are proud to provide more families reasons to enjoy unforgettable days out at our world-class UK attractions. This partnership makes it easier than ever for shoppers to grab their favourite snacks and unlock magical experiences, all in one go!"

The on-pack promotion, launching on 1March, will be available across grocery, impulse, and wholesale channels and supported by shopper marketing activity. To enter, shoppers simply need to purchase a promotional pack of Frazzles, Chipsticks or Cheetos and scan the QR code or visit www.joy-pepsico.eu/en-gb/promotions/walkers/merlin to register and enter. For full T&Cs, please visit: www.joy-pepsico.eu/en-gb/promotions/walkers/merlin.*

SKU list:

• Cheetos Twisted Sweet & Spicy Flamin' Hot 38g
• Cheetos Twisted Sweet & Spicy Flamin' Hot 65g PMP £1.25 RRP
• Cheetos Cheese Puffs 6pk
• Cheetos Sweet & Spicy Flamin' Hot Puffs 6pk
• Chipsticks Salt & Vinegar 82g PMP £1.25 RRP
• Chipsticks Salt & Vinegar 105g
• Chipsticks Salt & Vinegar 17g 6pk
• Frazzles Bacon 90g PMP £1.25 RRP
• Frazzles Bacon 120g
• Frazzles Bacon 20g 6pk

*Short T&Cs:

†UK & ROI 18+. Online Instant Win: 06:00 01/03/25 – 23:59 30/06/25. Enter between 06:00 and 23:59 each day. Purchase necessary. Retain receipt. Scan QR code or visit www.joy-pepsico.eu/en-gb/promotions/walkers/merlin to register and enter. Internet access required. At least 40 Prizes available to be won per day, allocated via random winning moments (5,000 total). Each Prize consists of 4 x tickets (randomly pre-allocated) to one of: Alton Towers Resort, Thorpe Park, Chessington World of Adventures Resort, Warwick Castle, The London Eye, The London Dungeons, Madame Tussauds London, SEA LIFE London and SEA LIFE Centre Aquariums, Shrek’s Adventure! London, Madame Tussauds Blackpool, The Blackpool Tower Eye, Blackpool Tower Dungeons, Edinburgh Dungeons or York Dungeons valid against visits from 2/3/2025 until 31/12/25. Entrants cannot express a preference. Wrap Up Draw: 00:00 01/07/25 – 23:59 31/10/25. All entries received during the Wrap Up Draw Period will be entered into a single Prize Draw. Wrap Up Draw: 1 Prize available to be won. Prize consists of 4 x tickets (winner’s choice) to one of Merlin Attractions, listed above. Valid against visits until 31/12/26. Merlin Entertainments may limit Prize ticket allocations, subject to a minimum number allocated to every day the relevant Attraction opens. Book early to secure popular dates. Pre-booking online is essential; Prizes cannot be redeemed on the same day as your visit. No attractions are located in ROI or NI. Max 1 entry per person per day. Max 1 Online Instant Win Prize per person. Single Prize pool across all promotional products. See www.joy-pepsico.eu/en-gb/promotions/walkers/merlin for full T&Cs and details. Promoter: Walkers Snacks Ltd and PepsiCo Ireland Food & Beverages Unlimited Company.