As part of its continued partnership with the UEFA Champions league, PepsiCo is reinforcing its commitment to supporting football and enhancing fan experiences with an unmissable on-pack promotion on Walkers MAX.
Kicking off from Jan 20 and running until March 23 across promotional packs of Walkers MAX in sizes 140g, 70g PMP and 50g, the campaign offers football enthusiasts the chance to win a UEFA Champions League final experience in Munich, Germany, along with UEFA Champions League merchandise.
Savoury snacks feature in 26 per cent of UK football occasions and with this rising to 65 per cent globally. It showcases significant growth potential and with the revamped UEFA Champions League format set to deliver 50 per cent more matches, this means more opportunities for fans to come together and elevate their matchday experiences.
Walkers MAX is perfectly positioned to be the must-have snack for football fans, keeping top of mind and reminding shoppers that the right snacks can make all the difference. As watching football emerges as a prime opportunity to boost snack consumption, the promotion across Walkers MAX will help drive brand relevance to the occasion and support retailers in increasing basket spend.
There are 1,610 instant win prizes up for grabs prizes, including 1,330 UEFA Champions League hoodies and 280 UEFA Champions League footballs, ensuring fans can celebrate the UEFA Champions League knock out stages in style.
The grand prize includes two trips for two to the UEFA Champions League Final in Munich, Germany on 31st May 2025, with tickets, travel, accommodation and £500 (or € equivalent) spending money. To enter, shoppers simply need to purchase a qualifying pack of Walkers MAX and follow the instructions provided for their chance to win.
Wayne Newton, Senior Marketing Director comments: “Football is more than just a sport, it’s a cultural moment that brings people together, and Walkers MAX wants to be at the heart of these occasions. With this on-pack promotion, we’re not just offering shoppers a chance to win incredible prizes but we’re also elevating matchdays and cementing Walkers MAX as the go to snack for football enthusiasts.
“This promotion positions Walkers MAX as the ultimate snack companion for all football occasions and adds some excitement to the crisps, snacks and nuts category while helping retailers to increase sales by driving more snacking occasions by attracting new customers and encouraging repeat purchases.”
To enter, shoppers simply need to purchase a promotional pack of Walkers MAX and scan the QR code or visit www.joy-pepsico.eu/en-gb/promotions/walkers/uefa-champions-league, log in or register for an account and enter the pack code found within the best before box. For full T&Cs, please visit: www.joy-pepsico.eu/en-gb/promotions/walkers/uefa-champions-league
